These apps and digital tools help reduce the time a solopreneur has to spend on mundane tasks. Opinions expressed by Entrepreneur contributors are their own. Solopreneurs are in a class by themselves.
A well-planned, carefully-executed marketing strategy can be one of the best ways to get the word out about your brand, but without an expert to guide you, that can be a big challenge, especially if you're
Why would you pay a design agency upwards of $5,000 for one graphic design, when you can create your own visuals for next to nothing? Many startups and new entrepreneurs understand the value of using in
I first started working for Apple on the PR agency side at Porter Novelli in Sydney, Australia in 1997. Steve Jobs had just returned to the company and the product line was a shamble of computers with
Since content marketing is still a relatively new methodology – at least when we’re talking about digital marketing – it should come as no surprise that one of the most common searches associated with
Regardless of how big a given brand is, chances are A) the company has a blog and B) they use WordPress, what with one-fourth of all websites now using the WordPress platform. WordPress software allows
If I could guarantee that every piece of content I created would go viral, I could spend a lot more time throwing myself out of airplanes. Since there’s no magic wand to wave that guarantees content will
Cofounder, Humble Bundle If asking customers to "pay what you want" seems like a good way to kill a business, then telling them "don’t give us a penny" sounds like suicide. But Jeffrey Rosen’s digital
The most effective way to attract customers, develop thought leadership, build a list, improve your SEO, expand your influence, grow your brand, increase revenue, and expand your digital footprint is content.
As consumer bases evolve, so must the way businesses market to them. In recent years, marketing’s greatest evolution has been the adoption of content as a fundamental part of the mix. But, this doesn’t