Nikita Krupnova

69 Flips | 7 Magazines | 55 Likes | 6 Following | 5 Followers | @nikitakrupnova | I am://surf addict.visual artist.nature lover.bg

Why Facebook's logo is blue — a designer’s guide to color and emotion

We’re able to see different colors because of our retina’s innate ability to differentiate frequencies of light waves.<p>Certain colors or shades evoke different sentiments in people. In this post, I want to give a quick introduction to color theory, ways to combine colors, and tools for designing …

Infographic: What Works for Brands (and What Doesn’t) on Facebook

For even the most experienced marketers, Facebook can be an elusive platform. How do you create content that not only reaches a wide audience but …

Design thinking, explained

Solve any business problem with this approach.<p>By Rebecca Linke | September 14, 2017<p>Graphic design by Mimi Phan<p>Why It Matters<p>Coming up with an idea is …

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

<b>Imagine being able to predict the next big thing on social media,</b> knowing what social media will look like in 2017 and beyond and how will brands use …

Social Media

10 Unconventional Ways to Build Your Personal Brand

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You won’t find me regurgitating advice like, “Get out there and join networking events.” I absolutely will not tell you to “be yourself.”<p>Those things, and more, have been said repeatedly. How about something a little more actionable to …

Marketing

7 Online Marketing Trends That Will Dominate 2017

2016 was an amazing year for online marketing, but the industry never slows down. We haven’t quite hit the end of the year, but it’s time to start thinking about how the industry’s going to change in 2017—and how you can prepare accordingly.<p>Marketing is a field dominated by those with the foresight …

Marketing

How A Wine Startup Marketed Honesty To Build A Multi-Million Dollar Brand

All brands want to stand out. It seems intuitive, yes, but differentiation eludes many startups because there is no rule book to achieving it. Companies try implementing innovative product ideas, quirky business models or guerrilla marketing tactics to attract buzz. But ironically, as more startups …

Customers

11 Curious Events That Really Happened

Sometimes things happen that humans just can’t explain in the short-term—or for a long while after.<p>1. THE KENTUCKY MEAT SHOWER<p>Would you eat meat that …

Rap & Hip-Hop

When to Use Promoted Tweets in Your Twitter Marketing Strategy

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. According …

The 5 Important Metrics of Facebook Ad Campaigns

Without a doubt, Facebook is THE PLACE for most businesses to build audiences and generate revenue.But, as I’ve covered before, organic reach on the …

AdWords

Google and Facebook are destined to wage a decade-long war for the future

Back in April, Facebook CEO Mark Zuckerberg unveiled his grand ten-year roadmap, showing the company's trajectory from now through 2026.<p>Here's that slide again, in case you missed it:<p>It points the way to Facebook's ideal future: A world where everybody's connected to the internet, where we talk to …

Virtual Reality

7 strategies Coca-Cola used to become one of the world's most recognizable brands

Now people in more than 200 countries drink 1.9 billion servings every day, according to The Coca-Cola Company.<p>Having a product people enjoy is far from the only thing needed to become one of the world's most valuable companies. Coca-Cola used seven key design and marketing strategies, which made …

Times Square

Here's what the 'i' in iPhone means

We’ve been seeing it for years. The iMac, iPod, iTunes, iPhone, iPad — the omnipresent “i” prefix has marked most Apple products since the release of …

Want To Be Successful With Content Marketing? Teach, Don't Sell

<i>Today’s consumers block out online marketing and sales content, but they respond to content marketing’s “Teach, Don’t Sell” approach. I’ll share three ways to do it.</i><p>The idea of teaching instead of selling seems to turn marketing on its head, and yet it’s at the core of content marketing. “Teach, …

Marketing

Infographic: Signs You Should Not Accept that Job Offer

When having to choose between a new job and no job at all (i.e., unemployment), the new job is going to sound pretty good—whatever it is. That said, …

Employment

Top 11 digital advertising strategies you should use for mobile

If automatic ad blocking on iOS can teach you anything as a startup founder, it's that you should never rely on just one strategy to carry any aspect …

Digital Advertising

3 Ways to Train Your Brain for Bigger and Better Ideas

For starters, you need to stop overthinking it.<p>Organizations and entrepreneurs are looking for ways to encourage more innovative thinking. But, according to John Assaraf of The Secret and MyNeuroGym.com, thinking is the problem--the process of thinking actually "by definition cancels out the neural …

Creativity

7 Short Videos That Will Make You More Social and Likable

Introverts and extroverts alike can increase their ability to connect and influence employees, customers, and co-workers.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the first 90 days count by joining</i> …

The 3 Secrets to Building a Brand Purpose That Millennials Trust

With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. However, marketing to Millennials presents a unique challenge, in that they only care about one aspect of your brand: <b>it's</b> …

Transmedia Marketing Is the Future of Brand Storytelling

Brand storytelling has evolved and it's capitalizing on the prosumerism movement. Here's what you need to know about Transmedia Marketing and why it's the future of brand storytelling.<p>During the past two decades, most brands have worked diligently to control their messaging with interruption ads …

Psychology Explains How to Choose the Perfect Color for Your Brand

The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.<p><i>By Gregory Ciotti, writer for Help Scout</i><p>The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of …

Psychology

https://t.co/Lr6A5kR4Ml

6 Timeless Quotes on Creativity From Pablo Picasso

Despite his rocky beginning, Picasso, whose birthday is Oct. 25, became one of the most influential artists of the early 20th century, and has a lasting legacy that pushes our creative boundaries today.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This column originally published on</i> …

Pablo Picasso

15 Truly Breathtaking Pools From Around The World

Forget the world's most crowded swimming pool. If you're planning a vacation in the future, why not treat yourself to a dash of luxury and check into …

The Yakuza: Photographs Of Japan's Criminal Underground Organization

<b>The Yakuza</b> - Japan's most notorious criminal organization.<p>To the Japanese locals, the Yazuka are noted for their intense brutality, tattoos and …

Japan

Kai (2015)