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How The Washington Post built its tool to “re-engage” the attention of distracted readers on mobile

How The Washington Post built its tool to “re-engage” the attention of distracted readers on mobile

Nieman Lab - Shan Wang

“It makes sense to me as a consumer of content to have this feature — so why doesn’t it exist yet?” The Washington Post is trying to identify reader boredom and recapture distracted readers by directing them to other Post stories they might find more interesting. Its new Re-Engage feature, currently …

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Nieman Lab

Figuring out the future of journalism.