Nicolas Pabon

2,779 Flips | 5 Magazines | 4 Likes | 69 Followers | @nicopabon | Keep up with Nicolas Pabon on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nicolas Pabon”

Adweek’s 2017 Graduate’s Guide to Marketing and Media

So you’ve put in the years of studying, sleepless nights and occasionally regrettable social choices, and you’re ready to enter the real world. If …

Advertising Industry

Major music distributor says Apple Music now has more US paying subscribers than Spotify

Music industry sources predicted back in February that Apple Music would overtake Spotify in US subscribers this summer, and a major music distributor says that this has now happened.<p>Both services are said to have more than 20M US subscribers, with Apple Music said to be ‘a hair ahead’ …<p><i>Digital</i> …

Apple Music

Trying Today at Apple’s new app prototyping with Keynote session

Some of my favorite WWDC presentations over the past few years have been those that focused on thoughtful UI design and prototyping, so when I heard that the same topics would be the focus of new Today at Apple sessions, I was curious to try one out myself.<p>Apple’s SVP of Retail Angela Ahrendts …

Prototyping

Gene Munster: Apple is 5 years behind Netflix

But, he adds, Apple’s original video content is further along than you think.<p>From a note to Loup Ventures subscribers posted Friday, before the Oprah …

Apple’s Spike Jonze-directed HomePod ad wins ‘advertising excellence’ award at AICP show

Coinciding with the release of the HomePod earlier this year, Apple debuted a trippy 4-minute advertisement for the smart speaker directed by Spike Jonze and starring FKA Twigs. Now, that ad has taken home an award at the Association of Independent Commercial Producers Show…<p>As reported by <i>AdAge</i>, the …

Adobe and Apple’s AR partnership materializes at The Festival of the Impossible

An empty table, a patch of artificial turf, and a room full of tiny, 3D printed beds: not exactly the kinds of displays you’d expect to see in an exhibition about the future of technology and art. But seeing the future sometimes requires a little extra vision – in this case – augmented reality. …

Virtual Reality Fastest-Growing Media And Entertainment Category

It may not touch augmented reality in the long term, but virtual reality will be the fastest-growing media and entertainment category by revenue over …

Adobe’s next big software secret? An augmented reality tool called Project Aero

Adobe is jumping into augmented reality. On Monday, June 4, Adobe teased a new venture called Project Aero, a tool for creating AR graphics. The …

Why I don’t sell ads, and why Apple shouldn’t

One and a half billion devices, what, three billion eyeballs?<p>From “Apple Looks to Expand Advertising Business With New Network for Apps” in Friday’s …

What makes a good AR or VR headset and why Apple is positioned to dominate the space

If Apple is working on a VR or AR headset, it is certainly aware of the different technologies and concepts already used in the market, including the …

How to Add an AirDrop Shortcut to Your Mac's Dock

Apple's AirDrop feature lets you wirelessly send and receive files between nearby Macs as well as to and from local iOS devices. It's usually accessed from the sidebar of an open Finder Window (or using the <b>Command + Shift + R</b> keyboard shortcut within Finder), but here we're going to share with you …

Operating Systems

Comment: Stop using AR as a gimmick and give us truly transformative experiences

I’m with Tim Cook in thinking that augmented reality (AR) is far more exciting and relevant than virtual reality (VR).<p>VR has its uses, of course, but the need to wear a headset is a significant limitation. To me, VR is something you use at a specific time for a specific purpose, whether it’s …

These are the 5 worst Apple predictions of all-time

For a company that’s been around for 40 years, it’s somewhat astounding that Apple remains incredibly misunderstood. As a quick and somewhat broad …

A new type of ad agency is catering to brands born on digital channels – and industry giants need a plan

Sam Appelbaum knows all the SKUs.<p>That is to say, the advertising entrepreneur and his team are familiar with every product variation sold by Boll and Branch, including the solid hemmed-sheet set and the waffled robe. "SKU" is retail-speak for stock-keeping unit, or individual product ID …

Even TV networks agree there are too many commercials

Over the past 10 years, the number of ads on TV has been rising, with some channels featuring as much as 15 minutes' worth of them in a single hour.<p>But as people flock to streaming services like Netflix, their tolerance levels are decreasing. As a result, traditional networks like Fox are trying to …

Analyst: TV Networks To See Steepening Cash Flow Declines

Financial profit projections for traditional TV networks will be getting much worse, according to a senior media analyst.<p>Todd Juenger, senior analyst …

Smartphone video is fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital …

32% Have Tried Augmented Reality, 55% Don't Plan To

Most consumers have not tried augmented reality on their smartphone, but those who have tend to use it frequently.<p>These are among the findings in a …

Bacardi recently produced a 'Sleep no More'-like live experience recreating 1950s Cuba — take an exclusive look inside

Bacardi has launched a marketing charm offensive to court the public, by creating a live theatrical experience that tells the story of the Cuban family who first created the famous rum.<p>"Amparo" takes the audience on a journey back in time to pre-revolutionary Cuba of the 1950s, chronicling the …

To Navigate Around Increasing Ad-Block Use, Try These Smart Marketing Tactics

The use of ad blockers has increased a lot over the years, with a 30% global jump in 2016. Experts anticipate that savvy consumers will continue to opt out of browser ads, which presents a significant challenge for brands that rely on web advertising.<p>When faced with reduced ad inventory, companies …

Kim Kardashian's KKW Kimoji Hearts Fragrances Made $10 Million Using Post-its

No matter your feelings on Kim Kardashian, there's no denying that she and her family are gurus when it comes to business and publicity. Take, for example, Kim's 20-year-old sister Kylie Jenner: In addition to dominating the news cycle with rumors about her pregnancy for months, she's also been …

Hyperspektiv is a photo app that produces glitchy, psychedelic images

There are 30 filters in total, including a Wild Card option you can repeatedly tap to generate randomized effects<p>I love a good photo app, but there are so many in the App Store that it’s hard to know where to begin. If you’re looking for a photo- and video-editing app that does something a little …

Apps

Digital Advertising Will Account for the Entire Industry's Growth

Marketers will spend about $70 billion more on digital advertising in 2020 than they did last year, according to estimates from Zenith. Meanwhile, global ad spend across newspapers, magazines, television, radio, cinemas, and outdoor billboards will combine to grow just $1.6 billion during that same …

Digital Advertising Will Account for the Entire Industry's Growth

Marketers will spend $80 billion more on internet ads than TV ads in 2020.<p>Marketers will spend about $70 billion more on digital advertising in 2020 …

Virtual Reality Struggles To Go More Mainstream

Despite the experience it can provide, virtual reality is still a relatively small component of the Internet of Things.<p>One of the key barriers is the …

Virtual Reality

Tim Cook on What He Would Do in Mark Zuckerberg's Shoes: 'I Wouldn't Be in This Situation'

"I wouldn't be in this situation" Apple CEO Tim Cook told <i>Recode</i>'s Kara Swisher in an interview where he was asked what he would do right now if he was Mark Zuckerberg.<p>Cook went on to say that Facebook should have self regulated to prevent the massive data collection scandal it's now embroiled in, …

Tim Cook

Apple Music's Jimmy Iovine says streaming services are 'too similar'

<b>Apple Music executive Jimmy Iovine says streaming services are too similar - and need to diversify to survive.</b><p>"The streaming services are all charging $9.99 and everyone has the same music," he told the BBC.<p>"And it's really nice. You get whatever song you want, you get your playlists - but there's …

This Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself

Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a …

Advertising Industry

New Report Looks Into Apple's Growing Promotional Presence Within Popular TV Shows

Over the years, Apple has included its products in well-known television shows and movies as a way to spread awareness and promote recent launches of its iPhones, iPads, and more. <i>Variety</i> today reported that the company is appearing to increase the presence of these promotional campaigns, with some …

TV shows

Now every Swift developer can build AI apps, thanks to Apple and IBM

IBM and Apple announce new machine intelligence solutions that let developers deploy Watson and Core ML to create mobile, enterprise-grade AI</b> …