The Absolutely Best Conversion Crusher If David Ogilvy was the master of the headline ... then +Joanna Wiebe is the master of conversion. And like Ogilvy, she's become a master because of her testing.
Ad-tech startup Adform has raised a $5.5 million round of funding, the company announced today. Adform focuses on helping brands, publishers, and advertisers target audiences and easily create rich-media
Moreover, the site's photo-rich design give brands a very strong canvas to show off their products and engage with users. In a recent report from BI Intelligence, we looked at the demographic breakdowns
It’s time for us to face the facts. Bluetooth is holding wearables back. The new Bluetooth LE standard is certainly a step up from earlier power-hungry versions, but the need for a wireless radio just
Audi's latest prototype packing an E-Tron hybrid drivetrain is this TT Offroad Concept that takes the TT family beyond the coupes and convertibles we're familiar with. Going on display at the Beijing Show,
Now that "lean" methodology has taken hold of startup culture, many founders and internal innovation teams grasp the virtue of creating a "minimum viable product" or MVP: An initial prototype they can
Particularly for smaller or niche brands — or really, anyone on a constrained budget — it makes more sense to double-down on a single platform, learn its culture and idiosyncrasies, and become an expert