Nicole Mauro

7 Flips | 2 Magazines | 1 Following | @nicoledmauro | Keep up with Nicole Mauro on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nicole Mauro”

The Psychology of Color in Marketing and Branding

The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.At Help Scout we …

How Childhood Trauma Could Be Mistaken for ADHD

Some experts say the normal effects of severe adversity may be misdiagnosed as ADHD.<p>Dr. Nicole Brown’s quest to understand her misbehaving pediatric patients began with a hunch.<p>Brown was completing her residency at Johns Hopkins Hospital in Baltimore, when she realized that many of her low-income …

How DNA Scissors Can Perform Surgery Directly On Your Genes

These gene-slicers may help tackle HIV, Alzheimer's, and brain cancer.<p>Jay Johnson’s DNA was cut into pieces. Tiny molecular scissors chopped it into slices the cell couldn’t readily repair. The cell did its best at a speedy patch-up job, but the gene was left effectively useless. As the battered …

Leukaemia researchers find ‘genetic switch’ to repair cancer cells in mice

The most common childhood leukaemia can be “cured” in mice with the flick of a genetic switch, Australian researchers have discovered.<p>Mice at Melbourne’s Walter and Eliza Hall Institute developed a type of leukaemia, B-ALL, after having the “tumour suppressor” gene Pax5 deactivated. But when …

Scientists Successfully Expand the Genetic Alphabet

This article is from the archive of our partner .<p>Scientists have for the first time been able to build a organism containing a new, synthetic pair of …

Blood test breakthrough in search for Alzheimer's cure

A blood test to detect which people with failing memories will go on to develop Alzheimer's disease has been developed by British scientists, who hope it may prove a breakthrough in the hunt for a cure.<p>After a decade's work, an international collaboration led by scientists from King's College …