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Programmatic advertising: what is it and what are the trends in the market?

<b>70% of display advertising is still bought in the old fashioned manner. Yep, that’s right, faxing order forms, negotiating prices etc.</b><p>But the …

Direct, Upfront and Guaranteed: Navigating the Inventory Landscape

Both buyers and sellers are rapidly adopting marketing technology to enable programmatic buying. Buyers like the visibility and control that managing …

Digital Advertising

Programmatic For Brands: How Kimberly-Clark Does It

CPG giant Kimberly-Clark embraced programmatic buying in 2011, setting up a "trading desk" that combines in-house oversight with execution through …

Advertising Industry

Where Have All The Small Advertisers Gone?

By<p>Nathalie Tadena<p>When it comes to advertising, the big truly are getting bigger.<p>New data on 2013 ad spending released Tuesday afternoon showed that while overall U.S. ad spending was up fractionally, the largest marketers recorded a sizeable increase while small advertisers cut spending.<p>The top 10 …

Mobile in-app ad revenues will surpass PC online display advertising by 2017

Mobile in-app ads are growing at about 60 percent a year and are expected to surpass PC online display ad revenue by 2017, according to a report by market researchers IDC and AppAnnie.<p>Mobile app stores (iOS and Google Play) grew revenue by 2.3 times in 2013, while mobile in-app ads grew at 60 …

Separating The Myth From Reality In Programmatic TV

The general consensus is there’s a long way to go before linear TV buys are fully automated.<p>Despite advancements in pushing programmatic into …

Advertising Industry

The Difference Between Programmatic RTB And Direct

<i>"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Advertising Industry

After Rubicon Project Shares Jump In IPO, Its CEO Says The Street Finally Gets Ad Tech

The ad tech world was watching closely on Wednesday as ad exchange The Rubicon Project rang the opening bell at the New York Stock Exchange and began trading as “RUBI.” As the first high-profile IPO of 2014, Rubicon Project’s been something of a benchmark to show a whole class of other larger …

AppNexus Debuts Research Study To Bolster Programmatic Understanding

<b>AppNexus has taken 2014’s Ad Week Europe to unveil its latest partnership with research body Warc, as it aims to position itself at the vanguard of</b> …

Wunderman, MEC’s Data-Driven Debut A Hat Tip To Agency Evolution

WPP Group’s digital and direct marketing agency Wunderman and its media-buying agency MEC have launched a joint venture called CHOREOGRAPH to address …

Advertising Industry

Xaxis's Mark Grether: 2014 Will Bring Video, Sequential Messaging To Programmatic Buys

Late last year, we asked a handful of senior execs at platform companies to answer the question, <b>“What will happen next year in marketing and</b> …

AdTech

As Consolidation of Spend Comes at Agency Level — How Do You Play in the 'Programmatic' World?

There has been so much written recently about ‘programmatic’. Everything is ‘programmatic’ these days. What does it all mean? Who knows? Data-driven …

2013: The year in digital marketing

en_GB<p>article<p>From native advertising to RTB, Marketing Week looks at five key themes and trends in digital marketing over the past 12 …

WPP Group's Xaxis Imbibes 24/7 Media, Gaining A Sell-Side Edge

In 2007, that WPP Group made big waves with its acquisition of display media technology firm 24/7 Media, worth $649 million. By bringing a …

Advertising Industry

Programmatic Video Is Trending With Marketers

<i>"Marketer's Note" is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna</i> …

Advertising Industry

Four Steps To Turn Big Data Into Action

Data is meaningless unless it helps make decisions that have measurable impact. Unfortunately, many decision makers are ensnared rather than enlightened by Big Data, preventing data and insights from making it to the front lines in relevant and usable forms. Too many Big Data projects are …

Thought Leaders

contributors<p>Charlene Weisler is a media research executive with expe...<p>Cory Treffiletti is the Chief Marketing Officer for Voic...<p>Simon Applebaum has …

Madison Avenue Meets Wall Street: Trading Advertising Inventory As A Commodity

I just spent the last couple days in Chicago, during my time in the city I had the chance to catch up with some of my friends and colleagues who work in commodities industry. During the discussions, a number of intriguing ideas were brought up, one of which I found particularly interesting; the …

Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

NAPA, Ca — For video, adoption of automated, targeted inventory buying labelled “programmatic” lags the wave seen in display advertising. But, soon, …

The Programmatic Economy: Publisher & Agency Views & Attitudes Towards Programmatic Advertising in the UK

The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing …

#GdnCAS preview: 60 second interview with Barnaby Chapman, MediaOcean

The Media Network caught up with MediaOcean's Barnaby Chapman for a 60 second interview ahead of the Changing Advertising Summit on 8 October, previewing the conference themes and key trends in advertising in 2013<p><b>Quick-fire intro: Give your name, job title, company and describe your role in 140</b> …

RANKED: The 15 Hottest Pre-IPO Adtech Startups Right Now

<b>Skip straight to our ranking ></b><p>In the last year or so we've seen IPOs from Millennial Media, which raised $130 million, Tremor Video ($75 million), YuMe ($46 million), Rocket Fuel ($116 million), Marin Software ($105 million) and Criteo ($190 million).<p>On top of that, the sector is ripe for buyouts: …

What is Real-Time Bidding (RTB)?

<b>0</b> Flares <b>0</b> Flares ×<p>WRW recently launched a <b>Lunch n’ Learn</b> series for their staff… so we can stay in the know and serve you better! Our first guest …