Nicholas Orchard

21 Flips | 2 Magazines | @nickorchard | Keep up with Nicholas Orchard on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nicholas Orchard”

8 Ways to Win at Marketing by Being Useful - Jeffbullas's Blog

Marketers are competing in a vast sea of messages from other companies, friends and family of their clients and prospective clients. Today’s …

How to Make Your Content Go Viral

If you asked Google a few years ago, “What makes things go viral?” you would get a simple answer: It’s luck. No one can predict what will go viral. …

The Price Is Racist: When Minorities (and Women) Are Asked to Pay More

Untangling the weirdness of sexism and racism in the car and auto-repair market<p>The first rule of prices is that nobody knows anything. That makes us exquisitely sensitive to little tricks and biases. Research suggests that getting something extra "for free" tends feels better than getting the same …

Home prices up 12.1% in April

Home prices rose a record 12.1% in the year ending in April, the Standard & Poor's Case-Shiller index showed Tuesday.<p>From March, prices were up 2.5% for the 20-city composite index.<p>All 20 cities showed positive year-over-year returns for at least the fourth consecutive month.<p>"The recovery is …

7 Tips on How to Create Content for the Social Web

Creation, consumption and access to content and information has changed so much in the last decade that the landscape is not able to be …

Here's One Brand That's Already Running Instagram Video Ads On Facebook And Twitter

That was quick. Scarcely had Thursday’s press event unveiling video sharing on Facebook‘s Instagram photo app ended before one company already posted an Instagram video–and turned it into ads on Facebook and Twitter, too.<p>American Licorice Co., maker of Red Vines, the twisted licorice candy that has …

The Two Traits Google Really Looks For In Employees Are Flexibility And Hustle

Adam Berry/Getty Images This article is getting some attention, because Google's VP for people operations at Google has made public a few insights that the Google HR team has come to over the last several years. The most surprising might be:<p>The reason the article is getting so much attention is how …

Employment

11 Interview Questions You Wouldn't Think to Ask--But Should

Does an out of the box question help you make better hires? These companies think so.<p>Everyone wants to make better hiring decisions. Most people focus on how well candidates perform in the interview: In theory, if you ask the right questions, you'll get answers that will give you insight into what …

Employment

5 Optical Illusions That Prove You Can't Trust Your Own Mind

You've been seeing optical illusions probably since kindergarten. They're fun little party tricks that you look at on the Internet and go "Eh, that's …

Meet Gary, the world's largest pet rodent

A couple in America have adopted a giant rodent the size of a labrador, and even allow it to sleep in their bed.<p>Melanie Typaldos, 57, shares her home in Texas with her pet Gary - the world's largest rodent.<p>The computer programmer and her husband, Richard Loveman, 54, even let the giant guinea pig - …

The 4 Weapons Of Exceptional Creative Leaders

By Charles Day9 minute Read<p>For the leader of a company powered by creativity, the difficulties of navigating today’s complex marketplace are …

Management

Black Swan Farming

<b>Want to start a startup?</b> Get funded by Y Combinator.<p>September 2012<p>I've done several types of work over the years but I don't know another as …

The 1 Basic Question That Leads to Product Innovation

It worked for Steve Jobs. He dismissed market research and adhered to a single, basic product development ideal.<p>I am a huge Apple fan. It is one of my favorite examples of a company that turned itself around with products consumers love and want to use. That said, I have always been reluctant to …

Product Management

YC-backed Kippt launches Inc, the ultimate startup communication tool (exclusive)

Startups can completely fall apart over miscommunication.<p>Y Combinator-backed Kippt released a new product for companies today called Inc, which seeks to improve communications among teams and provide a better alternative to email.<p>Kippt is a web service for finding, reading, storing, searching, and …

Homeowners With Sustainable Properties Are More Likely To Pay Their Mortgages

Credit score. Employment status. These are the kinds of factors that banks look into when they’re deciding whether to give you a home loan. A handful of new studies suggest that they should also be looking at sustainability.<p>Whether someone defaults on their mortgage is normally associated with …