Ashish Kumar

255 Flips | 5 Magazines | 81 Likes | 38 Followers | @nickkating | Digital Marketeer with passion to learn something new everyday on digital.

Automating Bidding with Google Sheets and AdWords Scripts

Bid changes are vital in steering your account towards performance goals. While the process is important, making the changes and implementing them …

AdWords

30 questions to ask that so-called PPC ‘expert’ before hiring him/her

When it comes to pay-per-click (PPC), it’s often best to call in the experts. But sometimes even experts need to be put to the test.The following are …

AdWords

Amazon SEO Strategy and Search Term Optimization

A properly implemented Amazon SEO Strategy is essential to success on Amazon. Performing Keyword Research and strategically placing search terms in …

AdWords

Key Notes on How We Turned Around a Failing Facebook Ad Campaign

Earlier this year, we were given a failing campaign and tasked with the ultimate marketing challenge of turning it around. Not only did we succeed, …

AdWords

This script creates Google Slides with AdWords data to automate your presentation-making

Google just introduced its latest advanced API integration for AdWords Scripts: Google Slides. That means you can now programmatically connect …

AdWords

35 AdWords Filters For Improved Performance And Efficiency

What are AdWords filters? You’ve probably heard of them, but are you using them? If you’re interested in discovering the power behind AdWords …

Google AdWord Auction Insights & Impression Share Data Refreshed Multiple Times A Day

Google posted on Twitter that Google AdWords now refreshes the auction insights and impression share reports data multiple times per day, instead of …

AdWords

Ad-jective Analysis: Look deeper into your AdWords search queries

Using adjectives can really bring a piece of writing to life. But what your English teacher didn’t know is that some adjectives have a higher search …

AdWords

How to Automate Your Client KPI Reporting Process: The 11 Step Guide

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client.He or …

Marketing

Google AdWords Integrates With Google Optimize and Google Surveys 360 by @MattGSouthern

Google is introducing new ways for AdWords users to collect more data about their audience to better optimize their campaigns.The post Google AdWords …

AdWords

New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]

Main image: For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a …

AdWords

Google AdWords Introduces Ads Data Hub by @MattGSouthern

Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more detailed insights.The post Google AdWords Introduces Ads …

AdWords

Offline and Online Lead Capture Automation

Out of the box lead capture connectors for JustDial, AutoTrader, Shiksha, Sulekha, 99 Acres and more to ensure you never miss leads from any channel …

Google AdWords Launches Greater Visibility Into Quality Score Components (And What This Means For You)

A recent update to Google AdWords is changing the way performance marketers understand their landing pages’ Quality Scores. Image via …

AdWords

Death on the high CPCs - hotels getting killed by last-click attribution

Marketing success today in the hotel sector can be measured using many diverse metrics. That’s what makes it so fun, right?<p>Analytics programs let you …

Marketing

Here’s a script that copies audiences to all your campaigns

Making good things better is… good. Take campaign-level audiences — they’re good, but wouldn’t meta-campaign-level audiences be even better? Sure.To …

AdWords

SEO Agency's Advanced Tips for Reporting SEO to Clients

The main reason for this lack of understanding is that vendors don’t set clear expectations, and they don’t educate the client. They also tend to not …

Internet Marketing

Viewthroughs Gain Attention as Attribution Tactic

Click-based attribution models have long been a staple of digital advertising. These legacy models have endured despite mounting research against …

How to Use Google AdWords IF Functions to Customize Your Ads by @bsmarketer

AdWords IF Functions help you customize ad text to personalize your paid search ads. Here's how they work, and how to use them to target audiences to …

AdWords

Google AdWords Campaign Setup Checklist

Google AdWords can be difficult to grasp at first. There’s so much to learn and remember that it can take a year or so before you can set up a …

AdWords

'Things to do near me' SEO

Columnist Andrew Shotland takes a look at the "near me" phenomenon and shares data that helps illuminate how to rank for these queries.

Hyperlocal marketing will soar in 2017: 5 tips to stay on top

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this …

Google AdWords Price Extensions to be Shown on All Devices by @MattGSouthern

It has been confirmed that Google AdWords price extensions are now eligible to be shown on all devices.The post Google AdWords Price Extensions to be …

AdWords

PPC Video Campaign Targeting Methods You Shouldn’t Forget

YouTube campaigns have always made deeper targeting available to the advertisers. I loved video campaigns from the beginning because I could target …

AdWords

This 130-course data and analytics bootcamp will revamp your resume

In the age of advanced analytics, companies spew out mountains of raw data encapsulating every aspect of their business’ health and well being. To figure out what all that data means, you better have a strategy. A strategy you’ll be well-equipped to design after delving into this mammoth Ultimate …

Learn to create and use Site Search Funnel in Google Analytics

In this article I will show how to create a site search funnel in Google Analytics and then use it to understand the users’ intent and optimize your …

AdWords

How to Refine Your Facebook Audience for Better Ad Targeting

Do you want to improve your Facebook ad targeting? Interested in learning more about the audiences you’re already reaching? Refining your Facebook …

Marketing

100+ Google Tag Manager Learnings

I’ve always been proud to avoid the typical headline clickbait of “Ultimate guide to pigeon care”, “All you need to know about the Great Vowel …

Analytics

How to Optimize for Seasonal Keywords by @sllewuy

Understanding seasonal trends when doing your keyword research can help you plan and create a consistent and sustainable content strategy.The post …

Search Engines