Nicholas Lai

31 Added | 2 Magazines | 6 Likes | 6 Following | 1 Follower | @nicholaslai58 | Keep up with Nicholas Lai on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nicholas Lai”

How You and Your Business Can Combat the Goldilocks Syndrome

Trying to be all things to all people is not your smartest move. Here's what you should do instead.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When we talk about the "Goldilocks Syndrome," we're referring of course to the familiar fairy tale in which the little girl Goldilocks …

Small Business

What B2B Buyers Really Care About

It’s Saturday, and a chief operating officer who last week negotiated a multimillion-dollar deal for a fleet of vehicles for her company is feeling pretty good. To reward herself, she’s shopping for a convertible sports car to enjoy on weekends. Surely the price-value calculation she makes for a …

Customers

How to Use Google AdWords: What Retailers Need to Know

You may have heard about how no one pays attention to digital ads anymore, and that they’re becoming increasingly obsolete. In fact, pay-per-click …

10 logo design trends that will dominate 2018

The logo design industry is changing at a lightning-fast speed. What was trendy five years ago may not even ring a bell today. As methods of attracting customers become more effective, logo design must keep up the pace. New ideas develop so fast, designers have a hard time following …

Graphic Design

Any Startup Can Blow Up Their Website Traffic for Free With a Single Blog Post. Here’s Exactly How To Do It

Here’s the situation. You run a startup. You have a website. And your website has basically no traffic. Except your mom. (Thanks, mom.) Like any …

Marketing

Marketing School | Digital Marketing | Online Marketing: Google’s AMP Is Killing Your Revenue | Ep. #491

[00:27] Today’s Topic: <i>Google’s AMP Is Killing Your Revenue</i><p>[00:35] Explaining the purpose of Google’s AMP.<p>[01:13] When stripping down sites for mobile …

SiteGuru: Lifetime Basic Subscription | Cult of Mac Deals

Building a website is easy. Turning it into a success is a lot harder. SiteGuru checks your website for common SEO issues, usability quirks, and technical issues. And then they help you fix them, vastly improving your website. SiteGuru performs a complete audit of your sites, helping to identify …

How To Optimize Your Product Pages For More Sales: 11 Expert-Recommended Tips

You open up your Live View reporting to check on your sales funnel, and you can see you have some work to do.You’re doing a great job of getting …

Product Management

Tips to increase Lead Generation for your eCommerce Store

Generating good leads help you to enhance your business opportunities and thus you can get familiar with all positive aspects. Once you develop your …

Dancing With The Giants: Optimizing Your Digital Presence In The Age Of Amazon

Many aspects of the digital world are dominated by a single giant: Google dominates search, Facebook dominates social, and of course, Amazon …

eCommerce

3 Things You Need to Do to Grow Your Business Naturally

Stop focusing on growing your company and start improving your offerings.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Building a successful business requires laser focus. Every entrepreneur wants to grow his or her business, but it’s that focus on growth that ultimately stands in …

Business Strategy
Customer Service

The First 5 Steps to Launching a Successful Ecommerce Business

Make sure you get the right information at the right time.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There’s no shortage of information online on how to start an ecommerce business. A quick Google search reveals millions of results on the subject. But all that information might be …

eCommerce

Steal These 5 Subject Line Tips for Increasing Your Email Open Rates

121.<p>That’s the number of emails the average person receives per day, according to a study by the The Radicati Group.<p>Does this mean that sending email …

Marketing

7 Things to Outsource Immediately to Scale Your Business

Instead of wasting time and money on guessing and experimenting, outsource to an outside expert the conversion strategies you need.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>This article is included in</i> Entrepreneur Voices on Growth Hacking<i>, a new book containing insights from more</i> …

Small Business

10 Reasons Ecommerce Sites Fail

Build it and they will come. Unless they ignore it.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ecommerce offers fantastic revenue opportunities, the ability to be open 24/7 and traditionally fewer overheads when compared to bricks and mortar retailing. Yet, despite the fact that …

eCommerce

A Beginners Guide To Social Media Marketing For Small Businesses

Rapidly increasing mobile penetration in India, coupled with the proliferation of low-cost handsets, is continuing to boost the users and their usage …

9 Powerful Time-Saving Tips to Help Grow Your Brand on Instagram

With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media.<p>600 …

How Retailers Should Think About Online Versus In-Store Pricing

One of the biggest questions faced by brick-and-mortar retailers today is whether prices should be the same online and in stores. Gaining clarity on this issue is critical for traditional retailers to successfully compete in both environments.<p>Brick-and-mortar retailers have been struggling with …

eCommerce

How to Target the Right Audience in 5 Simple Steps

Instead of trying to succeed by marketing to everyone, define your target audience.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the biggest mistakes you can make when starting your own business is trying to appeal to everyone. Instead of trying to succeed by marketing to …

Marketing

Here's How Facebook Has Reduced the Need to Pay for PR

Facebook news and advertising enables companies to do for themselves much, but not all, of what they have customarily hired public relations firms to accomplish.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Talk to any public relations (PR) professional and they’ll admit that the …

Public Relations

How to Make at Least $1,000 Your First Month of Ecommerce

Growing your brand and acquiring customers during the first month of business is crucial, even if you're not profitable.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The thought of making money while you sleep is enticing. Imagine waking up in the morning to your biggest order of the …

eCommerce

10 Steps for All-Around Optimizing Your Business

The secret to being a well-oiled business machine is meshing the best available online tools, with solid social media strategy and a top-notch team.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Whether you have been running a small business storefront for years or you are just …

Small Business
Customer Experience

4 Ways to Promote Your Products on Social Media

Shares 8K<p>Do you want more sales from social media?<p>Looking for new ways to share your products on social?<p>The latest features from Pinterest, Snapchat, …

The 7 Best Online Marketing Tactics for 2017

Do you want to be a magical unicorn or a boring old donkey in 2017?<p>If you want to be a unicorn — and who doesn’t? — this is the post you’re looking …

4 ways content as you know it could change in 2017

The new year will continue to shake up how people consume content. Audiences are in control more than ever before, and advertisers and publishers are …

How to Be Interesting When Everything Has Already Been Said

Knowing how to tell your story makes all the difference.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Anyone who's been writing for any length of time knows the feeling -- that goose bump-filled rush of epiphany as you realize the idea you just had is just out of this world. "No way …

Entrepreneurship

What So Many Strategists Get Wrong About Digital Disruption

“Digital is coming and it’s coming fast”; “No industry sector is immune to disruption”; “One thing is certain about digital transformation: It will be a big change for your entire organization”; “Digital <i>will</i> disrupt your industry.”<p>Judging by the headlines and opening lines of recent articles and …

Innovation