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18 Apps and Tools for Social Media Marketers

Wondering how to improve the visual and written content you produce? Looking for a list of tools to help? In this article, you’ll discover 18 helpful …

How to Use Facebook Audience Optimization for Better Organic Exposure

Want to increase your Facebook news feed exposure? Looking for a solution that doesn’t involve ads? In this article, you’ll discover how to improve …

Media buyers applaud Canvas ads in Instagram Stories, but say there are limitations

Facebook finally brought the long-awaited Canvas ad format to Instagram Stories on Tuesday, letting advertisers promote their products and services …

Social Media

How to Build a Simple Social Media Marketing Funnel

The combination of the rising costs of AdWords -- along with the unreliability of SEO -- is pushing more and more marketers to move their e-commerce products into the realm of social media.<p><i>By Phil Laboon, serial entrepreneur and CEO & co-founder of Growth Stackers.</i><p>The combination of the rising …

Marketing

Untangling Facebook Metrics: What Advertisers Need to Know

Facebook faced a litany of criticism in late 2016 when it was discovered that it had been misreporting completion rates on its video ads for two …

Social Media

How to Use Facebook Ads to Enhance Direct Mail Campaigns

Do you want to reach people based on their physical addresses? Have you considered combining Facebook ads with direct mail? In this article, you’ll …

Did Facebook Just Destroy Micro-Influencer Marketing?

Some 47 percent of those between 13 and 34 say they’ve bought something that an online celebrity has spoken about or recommended. As a result, 48 …

Public Relations

10 free Instagram tools for PR pros and marketers

Instagram has become a must-have channel for PR and marketing pros’ social media strategies.<p>It is one of the world’s top networking sites, with more …

Social Media

If You're Not Converting Visitors to Customers, Blame These Common Landing Page Copywriting Mistakes.

The time and effort you spend on site design and marketing is mostly wasted if you don't get your landing page right.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Most marketers approach landing page strategies with the wrong mindset. After they've spent all their time and …

Marketing

How to Improve Your Facebook Ads Campaign with Lookalike Audiences

Are you struggling to bring in traffic and conversions through Facebook ads?If so, you’re not alone.In 2017, WordStream found that most Facebook ads …

Facebook Ads: Create Audiences of Those Who Engage on Instagram

Several updates are rolling out that improve custom audience creation related to Facebook ad targeting. Most of these updates are related to …

Facebook Messenger Ads: A Guide

Facebook has added several features and options to Facebook Messenger ads over the past several months, providing new ways to communicate with …

Google Adds Call Bid Adjustment In AdWords

Google has added bid adjustment in AdWords for calls to inform the system how often call information appears in mobile search ads.<p>Mobile has …

AdWords

New Instagram and Messenger Ad Features, and LinkedIn Native Video

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

A Stand-Alone App for Creators of Facebook Live Videos Is on Its Way

Facebook is developing a stand-alone application for creators of Facebook Live videos, which will debut as an update to its stand-alone Facebook …

Social Media

Facebook Debuts Additional Measurement Tools to Help Gain Advertiser Trust

In the latest move to win over advertisers’ wavering trust, Facebook will begin offering additional campaign metrics and other measurement tools.<p>The …

Advertising Industry

Why Shoppable Ads Could Be the Next Big Thing in Influencer Marketing

Shoppable ads have soared in popularity over the past year and provided major headway in turning social media users into shoppers, enhancing the …

Public Relations

Facebook Is Testing the Addition of Pages’ Descriptions to Their Cover Images

Facebook confirmed that it is testing the addition of pages’ descriptions to their cover images.<p>Reader <b>Sreedev Sharma</b>, social media manager at Acodez …

Social Media

Facebook Groups Updates, New YouTube Features, and the Facebook Video Creator App

Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social …

How to Create Instagram Stories Ads for Traffic and Conversions

Do you use Instagram stories? Looking for ways to increase your conversions? Instagram Stories ads have expanded to include four objectives that let …

How to Repurpose Videos Into Many Forms of Valuable Content

Want to create a wide range of content without a lot of effort? Is it easier for you to create videos than the written word? In this article, you’ll …

How to Optimize Your Facebook Dark Posts

Want to publish the best possible Facebook posts to your page? Looking for a way to evaluate which versions of your posts perform best? Facebook dark …

Facebook Ads: Creative Ways to Attract Prospects and Customers

Do you advertise on Facebook? Are your ads converting? To explore how to better use Facebook ads to reach leads and customers, I interview Zach …

Facebook Page Admins Have a New Way to Control Creators’ Tags in Branded Content

Facebook added a new feature to the Page Roles section of the admin panel for page administrators, giving them more control options over branded …

Branded Content

Live Video Strategy: How to Create a Show That Engages

Interested in broadcasting live video? Have you considered starting a live video show? To explore how to create a successful live video show, I …

Facebook Ads and Metrics: New Research for Marketers

Wondering if Facebook is still a relevant platform for marketing? Interested in how your colleagues and peers will use Facebook in the coming year? …

The Science Behind the Sales Funnel

Get rid of empty leads by making your sales funnel consistent and efficient.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When customers buy your product or service, businesses have them entered into a “Sales Funnel” or “Customer Retention Path,” where they receive regular …

Marketing

3 Ways to Easily Caption Social Media Video

Worried that most people view your social media video with the sound off? Looking for quick and efficient ways to produce captioned video? In this …

How to Add a Link to Your Instagram Stories

Do you want to drive more Instagram traffic to your website? Wondering how to create swipeable Instagram Stories links? In this article, you’ll …