Ben Ilfeld

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Ad Execs: We'll Be Buying 40% Programmatically In 6 Months

Ad executives, on average, plan to spend 40% of their digital advertising budgets through programmatic audience-buying platforms over the next six …

Riptide

Google's Impact on the News Business<p>Volume 1:<p>CEOs, Coders, News Execs, Disrupters<p>There’s a difference in law, as I said. Fair use is much more constricted. One of the differences between American law and European law is, we have the first amendment and they don’t.<p>Ken Richieri<p>In a way, I think this …

CEOs

Dots' new game mode experiments with gravity and advertising

Betaworks begins turning up the juice on its media business model<p>Dots, the massively popular mobile game, is getting a new play mode, allowing users to collect unlimited dots through six levels using the "gravity mode shuffler." It's sponsored by GE, which is promoting its very geeky "Gravity Day" …

Handshake Is A Personal Data Marketplace Where Users Get Paid To Sell Their Own Data

They don’t go around shouting about it but most Internet companies make money off user data — either by selling the specifics of individuals’ digital activity to interested companies, or by bundling up multiple users’ data into quasi-anonymised business intelligence and flogging that ‘insight’ on …

The newsonomics of climbing the ad food chain

Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth. How can a news company compete with the Googles and Facebooks for advertiser dollars?<p>The numbers are sobering.<p>While digital advertising has been growing at a 15 percent pace annually …

Cost Per Whatever: Has Ad Tech Crippled Advertising?

Effectiveness and efficiency are the two sides of advertising. Always have been, always will be. We’ve measured efficiency up the wazoo of late, but we are less skilled at measuring effectiveness.<p>In the beginning, there was creative. Then came reach and frequency. Much later, programmatic …

Brand Marketing

How Yahoo plans to make money on Tumblr: ads that don’t feel like ads

“We’re pretty opposed to advertising,” David Karp, the founder of Tumblr, said three years ago. “It really turns our stomachs.” So today he’s turning over the six-year-old blogging startup to a company that can stomach it.<p>Yahoo, which currently generates 76% of its revenue from advertising, made …

A Primer for Fundraising on AngelList

“Don’t reinvent the wheel”, “work smart/not hard”, and “learn from others’ mistakes” are mantras we hear all the time. But, it’s rare that you find …

This Is What Happens When Publishers Invest In Long Stories

By Chris Dannenlong Read<p>As web publishers we’re obsessed with analytics. Any strategy that moves the needle gets our attention. So you can imagine my …

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