Larry Newcomer

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5 Content Distribution Channels You Might Be Overlooking

Marketers are making significant investments in content marketing, and rightfully so. According to Rishi Dave, chief marketing officer at Dun & Bradstreet, today’s consumers are entirely self-directed in their buying journeys. Content helps empower these audiences to make educated and informed …

How to Easily Double Your Traffic from Social Media

Many businesses are publishing content as a way to build their audiences and increase traffic to their websites. However, they may not be getting …

Content Management Essentials: Strategy and Reuse

In many business sectors, marketing to people who are important to your business is all about teaching them and helping them to keep up with rapid …

How to Create a Sustainable Social Media Strategy For Your Startup

<i>This post is brought to you by Simply Measured.</i><p>If you’re running a startup, working for one, or just considering turning an idea into a company, calling your work life “busy” is a severe understatement. Along with building a product and a company, you need to build social momentum and buzz. Even a …

Customer Reviews as Marketing Channel: How to Create a 'Review Funnel'

I talk to marketers all the time who assume there's nothing they can do to get more positive customer reviews for their businesses or clients. I …

All for one and one for all: Are B2B and B2C colliding?

en_GB<p>article<p>Senior marketers examine whether differences remain between B2B and B2C marketing, how digital channels are affecting clients and what …

Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey of …

Marketing Trends

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.<p>We’ll ask you just a few questions about what …

Marketing

Top B2B Content Marketing Trends in 2013

The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as …

10 Ways to Protect Your Intellectual Property | Inc.com

How important is intellectual property protection to your startup? Not too long ago, defensible IP was one of the top things venture capitalists wanted to see in a startup. But the success of several high-profile tech startups, such as Twitter and Facebook, that are relatively weak on patentable …

3 Steps B2B Chief Marketing Officers Need To Take To Survive The B2B Buyer Revolution

Uprising fist (Photo credit: Wikipedia)<p>The CMO’s of today are facing the challenge of surviving in a new world. This new digital age has marketing in …

90% Of Customers Will Recommend Brands After Social Media Interactions

The study focused on FMCG brands Heinz, Kettle and Twinings and found that social media can drive ROI by driving brand sentiment, encouraging consumer engagement and increasing brand loyalty.<p>More than 4,500 survey responses were collected from each brands social media pages over a two month period …

Print - Mobile Marketing Isn't About Screens or Devices, It's About Behavior - Advertising Age

Too Many Brands Treat Mobile as a Giant Monolith, Yet There's Huge Variety<p>By Anna Bager <i><br>Published:</i> June 13, 2013<p>Marketers can't remember this often …

Digital Advertising

Increasing Marketing's Relevance to the Business [Infographic]

The results of the 11th annual Marketing Performance Management Survey are out. This year's survey was conducted jointly by Vision Edge Marketing, …