New Media People

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How Digital Marketing Will Change In 2018: 15 Top Trends

The move into 2018 also comes with a shift in digital marketing. New trends are entering the marketplace and your company needs to pay attention or you may be forced by the wayside. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements …

Marketing

The Complete Guide to Facebook Advertising

Content Crafter. Buffer<p>This story originally appeared on Buffer<p>Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks and conversions. Facebook in particular stands out -- in some cases, 7x cheaper than the next most affordable social …

AdWords

WhatsApp starting to share data with Facebook – here’s how to opt out

When Facebook bought secure messaging app WhatsApp for $19B back in 2014, the company was careful to reassure users that its commitment to privacy would not be in any way compromised. WhatsApp has today updated its privacy policy to allow it to share both phone numbers and analytics data with …

Privacy

WhatsApp to start sharing user data with Facebook

Phone numbers will be shared with Facebook to offer 'better friend suggestions [and] more relevant ads'<p>After WhatsApp was bought by Facebook in 2014, users worried that the messaging app's strong stance on privacy might be compromised. Co-founder Jan Koum hoped to stem these fears, writing in a …

Millennials will share your ad but only if its worth it: Unruly

A study by video ad tech company Unruly shows that millennials are 112% more likely than the average person to share video ads.<p>These 18-34 year old …

Advertising

Facebook Is Expanding Its Video Ads With Publishers Like USA Today and Daily Mail

In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video …

Advertising

Facebook Ads Cost: The Complete Resource to Understand It

It’s a question we hear all the time, and see plastered everywhere: <i>How much do Facebook Ads cost?</i><p>We see the question a lot, and one of the only …

New Facebook, Instagram Ad Units Made Social Ad Spend Jump 50% in Q4 (Report)

Facebook’s newest ad units are working quite well, as Facebook Marketing Partner Kenshoo found that social ad spend among clients rose 50 percent in …

Advertising Industry

9 Smart Reasons You Need to Be Using Facebook Ads Now

Here's why Facebook ads will make your business extremely successful in 2016.<p><b>Editor's note:</b> <i>"The First 90 Days" is a series about how to make 2016 a year of breakout growth for your business. Let us know how you're making the First 90 Days count by joining the conversation on social media with the</i> …

Facebook Is Expanding Its Burgeoning Ad Network to the Mobile Web

Facebook is expanding its ad network from just third-party apps to the mobile Web.<p>The Menlo Park, Calif.-based company will begin making its Facebook …

Digital Advertising

Facebook Extends Its Ad Network To Mobile Websites

Facebook is tailoring its advertising business to reflect that people are consuming an increasing amount of news articles and digital content in mobile web browsers.<p>On Tuesday, Facebook’s Audience Network, a mobile advertising network that allows marketers to buy ads in apps outside of Facebook …

Digital Advertising

The Beginner's Guide to Facebook Custom Audiences

Paid advertising is a tricky business. With careful planning and tracking, it can be a lucrative and reliable source of leads and sales. But, it can …

Marketing

Why media buying will get harder in 2016

Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture's managing director.<p>To continue reading this article you …

Marketing

Ad Dimensions Cheat Sheet [Infographic]

With the apparent rise in usage of social media, it’s become all the more necessary for internet marketers and online businesses to take advantage of …

Infographics