Sergio

111 Flips | 3 Magazines | 9 Followers | @neuronauta | Keep up with Sergio on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Sergio”

Tappx, la Mayor Comunidad de Promoción de Apps del Mundo

Hace casi un año que Tappx comenzó a dar sus primeros pasos y a día de hoy se han convertido en <b>la comunidad abierta de promoción de aplicaciones más</b> …

Facebook

applicantes | 13 marzo, 2014 | 2 comentarios<p>El mundo del App marketing no para de evolucionar y continuamente aparecen nuevas herramientas que …

App monetisation tip: Go for niche markets, not user reach

Mobile apps have enabled some developers to reach unprecedented scale in an incredibly short time. The companies that do this best have hundreds of …

Profit

Starbucks' digital tip jar set to go online

<b>New York</b> --<p>Starbucks will soon let customers leave tips with its mobile payment app, which raises the question - how often do people tip their baristas?<p>The coffee chain says the mobile tipping option, which it announced more than a year ago, will be available on its updated app for iPhones starting …

Facebook Is Building A Massive New Business That Exploits A Key Weakness At Apple And Google

That's because almost everyone downloads the apps they need from Apple's App Store and the Google Play store on Android.<p>It's a powerful duopoly, and everyone is used to it.<p>Apps and downloads are one of Apple's fastest-growing, least-talked about businesses. They generate $4.4 billion per quarter, …

Apps

How to Create User-Centric Apps for Kids

A good UX is all about making the digital environment as intuitive as possible, not making the user think as Steve Krug would say. The same principle …

Don’t fall below the app poverty line

Five strategies to monetize your mobile app<p>Yesterday, research firm Gartner predicted that through to 2018 less than 0.01% of consumer mobile apps …

6 ways to win in today’s hyper competitive app markets

<i>This is a guest post by Mariya Yao, founder of mobile design consultancy Xanadu.</i><p>In just a few short years, the number of people with smartphones has outstripped the number with clean water. The world is increasingly shifting computing tasks — and precious attention — to on-the-go devices.<p>What does …

App Usage Exploded in 2013, Except for News and Magazine Apps

Which plodded along, but ultimately lost ground in the race to control the distribution of content.<p>If mobile is eating the world, as analyst Benedict Evans contends, then journalism should be worried.<p>The app analytics firm Flurry put out a new chart showing the year over year growth in app usage …

As App Store Optimization Heats Up, MobileDevHQ Goes Free, Launches API

A company helping mobile developers optimize their app store listings for better discoverability, MobileDevHQ, is this week making its basic set of tools free for app marketers while branching out further into the enterprise, with the debut of an API. The API will provide the service’s high-end …

5 vital user acquisition tips from Mobile Games Forum 2014

"My opinion is that there is going to be a shake up this year as there are too many networks and services offering the same thing."<p>Within a minute of …

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HugeDomains.com - JoppaR.com is for sale (Joppa R)

Hurry - once it's sold this opportunity will be gone!<p>Besides being memorable, .com domains are unique: This is the one and only .com name of it's …

Mobile Is The Future Of Digital Advertising — Here's What You Need To Know

Ad networks, ad exchanges, real-time bidding platforms, and many other self-styled mobile ad "solutions," seem to offer everything to everyone, including the best data, the best and most varied targeting technologies, and access to the most premium sites and apps.<p>In a <b>recent report</b> from <b>BI</b> …

Digital Advertising

Report: Apple Will Introduce Full-Screen Video iAds To Apps In 2014

Sometime this year, iAds will reportedly get a lot bigger and more annoying. According to AdAge, Apple will roll out new ads in apps that …

Are Apple’s App Store Rankings for Sale?

Apple has made a concerted effort to ensure its App Store is a pure meritocracy. But that hasn’t stopped fringe vendors from promising to help …

The Science Of App Marketing: How To Make Your App Stand Out In The Super-Crowded App Stores

But app markets are also becoming incredibly competitive. That means many companies and app developers invest in apps only to see them lost in the "swamp" — the murky, messy, and cluttered app markets.<p>From a consumer perspective, app markets are difficult to navigate. App search is still primitive. …

Apps

App Store's generated more than $15 billion for developers since 2008

Apple has called 2013 the "best year ever for the App Store".<p>It was the first time that the store saw $10 billion in sales, including over $1 billion …

App Optimization for iOS 7 – infographic

App Screenshots Optimization & Increased Downloads on the App Store

<b>0</b> Flares Twitter 0 Facebook 0 Pin It Share 0 Reddit 0 LinkedIn 0 Google+ 0 Email -- Buffer 0 <b>0</b> Flares ×<p>Here’s the thinking of a average developer …

Apps

Choosing A Name For An App: Useful Tips

Whoever says that naming a mobile application is easy, must have never had such a responsibility. Well, unless there was a truly great idea that …

Apps

Apple Is Building an RTB Platform to Sell In-App Ads

Apple leadership has given the iAds team a new mission: always be selling iTunes Radio. And while the sales team is busy pushing Apple radio …

In-App Purchases Take Over App Revenues

In-app purchases have long contributed a significant amount of the revenues earned by app stores like Apple’s or Google’s. Based on research from app …

Mobile App Marketing Costs Hit Record Highs In 2013

As the app stores fill up, it’s getting ever more expensive for developers to acquire new users. The cost to acquire a loyal user, or one that opens an app three times, grew from $1.30 in 2012 to $1.62 in 2013. Meanwhile, app downloads over 2013 broke records, though the download growth has been …

Push Messaging Almost Doubles User Retention Rate

According to a new study by Urban Airship, analyzing customer data in aggregate to identify apps with at least six months of opt-in and opt-out user …

Apps

Widespread Apple App Store Search Rankings Change Sees iOS Apps Moved Over 40 Spots, On Average

Apple has again tweaked its iOS App Store algorithms, and the changes have brought about widespread search ranking changes across both iPhone and iPad devices. That’s <i>search</i> rankings, to be clear – meaning where an app is returned when a user searches for a particular keyword, like “music” or …