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Australia’s VR and AR marketing revolution has already arrived

A novated lease, in its most basic sense, is a way to utilise pre-tax income to fund car loan repayments. The perk being, of course, to reduce …

Virtual Reality

Inside Magic Leap’s Quest to Remake Itself as an Ordinary Company (With a Real Product)

In retrospect, Magic Leap CEO Rony Abovitz realizes that all the hype was a big mistake. “I think we were arrogant,” he says.<p>It’s nearly 11 pm on a …

Augmented Reality

Learn to build your own video games with this set of Unity development online courses

It can be overwhelming for a newbie who has never dealt with code before to dive into game development head first, but the Complete Unity Game …

Game Development

How AI Will Augment Human Creativity

The rise of artificial intelligence (AI) has been met with mixed reviews. Many esteemed technology enthusiasts have sounded blaring alarm bells. The late Stephen Hawking declared that AI could be the “worst event in the history of our civilization”. Elon Musk has reverberated similar sentiments–”AI …

Artificial Intelligence

Walmart VR patents detail an entirely new way to shop online

A pair of new Walmart patents reveal potential big plans for virtuality reality and the technology’s ability to revolutionize the shopping …

Virtual Reality

The Future of Augmented Reality Is Serious Business

Think you know plenty about AR because you used to be in a Pokemon Go mob? Think again; the trends show AR will be a major feature in a lot more than …

Augmented Reality

If You Love Artificial Intelligence, Check Out NVIDIA Corporation

Tech investors looking for a way to get into AI hardware would be wise to consider this stock.<p>Artificial intelligence (AI) is shaping up to be one of …

Augmented Reality vs Virtual Realty

Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a …

Competing AR/VR ETFs to capitalize on potential $90 billion industry

Climbing out of the realm of novelty, augmented reality and virtual reality are getting serious attention from investors<p>You know someone's looking at …

Augmented Reality

Virtual reality lands at New York’s John F. Kennedy International Airport

Virtual reality arrived at John F. Kennedy International Airport in New York City earlier this summer when PeriscapeVR set up 12 stations in Terminal 4. It’s the location-based company’s first installation, and it targeted the international terminal specifically to capture the attention of …

Virtual Reality

News: Markerless Tracking & Tango Support Come to Scope AR's Remote Assistance Solution Remote AR

Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their …

Augmented Reality

Augmented Reality Shopping Service Launched

Augmented reality is going shopping.<p>Having been used for all kinds of things ranging from chasing characters through Pokémon Go to tapping into …

Augmented Reality

How Oculus' "groundbreaking" new VR display avoids causing nausea, headaches and fatigue

Oculus Research, the R&D arm of the VR company that produces the Rift, announced a new type of “groundbreaking” display that could ease the way current VR works against the nature of our eyes. The “Focal Surface Display”, as the company is calling it, could put an end to the ‘hangover time’ …

Headaches

Augmented Reality Is Key To Future Fighter Cockpits

SUBSCRIBE TO ACCESS THIS ARTICLE<p>"Augmented Reality Is Key To Future Fighter Cockpits" is part of <b>Aviation Week & Space Technology</b>’s subscription …

Aviation

You can get Skyrim VR running on a GT 1030, apparently

Virtual reality gaming is an expensive hobby. The best VR headset, the Oculus Rift, is $400, and to run the latest games you've got to shell out …

Virtual Reality

Investing in creative VR storytelling

Run by the organisations in collaboration with commercial partners including Google, BBC and Sky, the programme is dedicated to supporting the development of virtual reality (VR) and augmented reality (AR) products and their application within the creative industries. When it launched in October …

Virtual Reality

What is the Future of Virtual Reality?

Do you remember last summer’s fascination with the game Pokémon Go played on mobile devices? You may not have realized it, but this was augmented …

Virtual Reality

Marketers cool on VR, shift focus to AR

Advertisers aren’t sold on virtual reality, but they are starting to buy into the hype around augmented reality<p>Sales growth of VR headsets has …

Augmented Reality

Looking Glass promises a holographic display with no headsets

Virtual and augmented reality have created the need for a niche type of content creation, one that requires truly immersive 3D experiences. But while …

Augmented Reality

Use Augmented Reality to Become a Better Artist With This App

Drawing is one of those skills that I always wish I had mastered, but never quite got the hang of. I was at the head of my class in art until I hit …

Augmented Reality

This AR business card is way cooler than your flimsy card

Can it make business cards relevant again?<p>Apparently some people still use business cards even though technology made them obsolete a while ago. Can technology make them relevant again? Developer Oscar Falmer was probably thinking “yes” when he created this AR business card demo.<p>His demo takes a …

Augmented Reality

Augmented and virtual reality mean business: Everything you need to know

An executive guide to the technology and market drivers behind the hype in AR, VR, and MR.<p><i>Video: VR, AR, and MR: What's the difference?</i><p>Overhyped by …

Augmented Reality

Amazon iPhone app adds AR ‘part finder’ for identifying and buying small hardware like screws

Amazon has made a handy new addition to its camera features on its iOS app. The new “part finder” users augmented reality to help users identify and buy small hardware like screws, nuts, bolts, and more.<p>As reported by <i>The Verge,</i> the new feature comes after Amazon acquired the visual recognition …

iOS Apps

10 Projects That Have Us Excited About the Next Generation of VR & AR | ViMM

With leading high-end VR headsets debuting in 2016, we’ve had about two years to see what the first-generation VR experience looks like. While …

Microsoft HoloLens Demonstrations Being Held Across The US And Canada

If you are interested in learning more about the new Microsoft HoloLens mixed reality headset and what you can expect from the new technology, …

HTC believes VR reality finally catching up with hype - Mobile World Live

<b>INTERVIEW</b>: HTC’s China president Alvin Wang Graylin (<i>pictured</i>) asserted virtual and augmented reality (VR/AR) applications are now living up to their …

Virtual Reality Waits For Consumers To Try It

For virtual reality, there’s some good news -- and some news that is not so good.<p>It’s growing a little, and those who use it love it. However, many …

Billion Dollar Real Estate Company Ditches Physical Offices for Virtual Reality Campus

eXp Realty, one of the world’s fastest growing and most successful real estate companies, has become famous for not investing in any actual …

News: Shopify Rings Up AR Shopping for the Web via AR Quick Look on ARKit 2.0

Online shopping giant Shopify literally cannot wait for ARKit 2.0 to arrive via iOS 12 this fall to implement its latest augmented reality …

Weekend Tech-Talk: An AR/VR/MR reality check awakening

For the past two weeks, we’ve been brushing up on some tech rumors.<p>Sometimes, it is hard to stay on top of the latest news, manuals, and terms for …