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How to Use Facebook Video Cards for Business

Shares 7K<p>Do you use your Facebook Profile for business?<p>Want a quick and easy way to say thank-you?<p>Facebook video cards make it easy to say thanks to …

How to Measure Social ROI on Facebook Ads

Shares 5K<p>Are you running Facebook ad campaigns to increase engagement?<p>Wondering how to measure the short and long term impact?<p>When you spend money on …

15 Types of Facebook Apps to Enhance Your Facebook Page

Shares 12K<p>Want to do more with your Facebook page?<p>Have you considered using Facebook apps?<p>Facebook apps let you customize your Facebook page in many …

Social Media

Advanced Facebook Ad Techniques: What Marketers Need to Know

Shares 5K<p>Do you use Facebook ads?<p>Want to bring your Facebook advertising to the next level?<p>To learn how to use Facebook advertising to your …

How to Measure Your Social Media ROI Using Google Analytics

Shares 10K<p>Do you want to understand your social media return-on-investment (ROI)?<p>Are you tracking the customer journey in Google Analytics?<p>In this …

Analytics

5 Facebook Holiday Contest Ideas to Boost Your Sales

Making money online can be driven by many moving parts. Social media marketing, attracting traffic from search engines and the skill of converting …

When you're the only white person in the room

<b>(CNN) —</b> Flip open Amanda Shaffer's high school yearbook, and you'll notice something that stands out even more than her classmates' earnest smiles and big hairdos.<p>Only a handful of white faces appear among the portraits of African-American students -- flecks of white on a canvas of black and brown. …

Content Promotion Tools: The Ultimate List for Marketers

The promotion required for all the content marketers create now can easily exceed the hours in a day. But with the content marketing tool landscape …

3 Steps to Create Podcasts With Google Hangouts On Air

Shares 3K<p>Are you thinking of starting a podcast?<p>Have you considered using Google Hangouts On Air?<p>Your podcasts don’t have to stop with basic audio …

Apps

4 Ways to Rank Higher in YouTube Search Results

Shares 3K<p>Do you want more people to see your YouTube videos?<p>Have you optimized your videos for search?<p>If people can’t find you, they can’t watch your …

18 Social Media Marketing Tips to Improve Your Marketing

Shares 7K<p>Are you looking for the latest social media marketing tactics?<p>Do you want to know what the social media marketing pros are doing …

Getting Started With Blogging: 16 Resources to Boost Your Blog

Shares 6K<p>Are you a business owner or professional with something to say?<p>Do you want to be considered an expert in your field?<p>Whether you are a …

How to Increase Your Social Media Click-Through Rates

Shares 4K<p>Want more traffic to your website?<p>What if you could double the click-through rates of your social media updates?<p>Extra traffic from Facebook, …

How to Enhance Social Engagement for Your Website

Shares 3K<p>Do you want more social engagement on your website?<p>Would you like visitors to tell their friends about you?<p>In this article I’ll <b>show you six</b> …

Marketing

How to Save Six Hours a Week on Social Media

You know the feeling. You’re sitting there, staring at your hands, at the keyboard, at the screen, at the ceiling. You’re supposed to post something …

Customer Service

7 Memory Skills That Will Make You Smarter

Take it from Peter Brown, Henry Roediger, and Mark McDaniel, authors of "Make It Stick: The Science Of Successful Learning."<p>"We need to keep learning and remembering all our lives," they write. "Getting ahead at work takes mastery of job skills and difficult colleagues ... If you're good at …

Content ROI Is a Myth

Return on Investment

Like Facebook & Twitter, Google Reportedly Teaming With Data Providers To Track In-Store Sales

Facebook first began partnering with Datalogix to show advertisers how their ads drive offline sales back in 2012. Last year, Twitter introduced its …

Marketing

Native In-Stream Ads Will Soon Dominate Social Media Advertising

The ads are becoming popular among publishers and other media properties, but social networks are at the forefront of the trend toward ads that work more like content.<p>For a recent report on the native-social ad rush, BI Intelligence spoke to leaders in the native advertising space, including major …

All Of Thailand Is Compulsively Weeping Over This One Life Insurance Ad

In the East, super-sad ads designed to make viewers bawl and sob as their hearts melt are a time-honored advertising tradition. No mawkish stone goes unturned in brands' fight to make Asian consumers' eyes water and throats catch. Google, Thai Life Insurance, and the Thai mobile company TrueMove H …

7 Brilliant Strategies Marissa Mayer Used To Shake Up Yahoo

In 2012, former Googler Marissa Mayer came on as CEO, amid much fanfare and a few photo shoots. Beyond the publicity, she quickly executed several smart strategies that have shaken up Yahoo.<p>Here's how Mayer taught the company new tricks.<p>As we've reported on before, Yahoo leaders have wanted a …

CareerBuilder Job of the Week

Advertisers Are Now Spending More Money On Digital Than Broadcast TV [THE BRIEF]

The <b>Interactive Advertising Bureau</b> announced that marketers spent $42.8 billion on U.S. online advertising in 2013, surpassing the $40.1 billion they spent on network television. This number does not include what they spent on cable television. Additionally, mobile spending grew 110% to $7.1 billion.<p>…

A New Pepsi Ad Shocks Londoners Waiting At The Bus Stop

A stop on New Oxford Street was rigged with hidden digital technology that tricks unsuspecting passengers into thinking they are steps away from hovering alien ships, a loose tiger, and a giant robot with laser beam eyes.<p>Rachel Holmes, senior marketing manager at PepsiCo UK said, "It truly lives up …

9 Scientific Experiments That Used '90s TV Shows to Manipulate Subjects

If you want to know something about what makes people tick, investigate it with something people love—TV!<p>1. Watching food-related television …

Power Rangers

11 Surprising Facts About Archie Comics

Ever think while reading <i>Archie</i> comics, "I wonder how Archie dies"? No? Well too bad, because you're going to find out. In issue #36 of "Life With …

Comics

Freeze-ahead recipes for parents-to-be

Early days<p>If you're expecting a baby and all the cuteness, mayhem and visitors that come with your new arrival, then cooking up a storm might not be …