Riju Srivastava

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Virtual Reality

Here's How Many Times People Switch Devices In A Single Hour

Such tracking allows them to more easily prove to advertisers that the ads they've sold them are working by showing, for instance, that a Facebook ad a woman saw on a smartphone during her lunch break convinced her to make a purchase via desktop after she returned home from work.<p>A new study from …

Advertising

The Native Ad Ecosystem Explained

Native advertising is all the rage, but few people can agree on what it actually means.<p>Native ads, by design, clash with attempts to define them.<p>Native ads are conceived by specific publishers with the purpose of creating an ad unit that does not overly interfere with user experience, unlike …

Digital Advertising

How Native Ads Are Challenging The Obsession With Scale In Mobile Advertising

Mobile native advertisements are at the core of mobile business models, for apps ranging from Facebook to IPO-bound Twitter and even Yahoo's suite of mobile services. Mobile-native advertisements are ad units that are somehow native to a mobile experience, like promoted tweets in user streams, or …

Digital Advertising

DIY Digital Publisher Glossi Wants to Monetize Your Magazines

Glossi, the do-it-yourself digital magazines publisher, released several new features on Wednesday as it prepares to leave private beta and hit the …

The Third-Party Cookie Divide Is Debilitating the Industry

The digital advertising industry is unnecessarily dividing itself, dangerously so since Mozilla announced its intention to block third-party cookies …

Meeker: The next ten years will be about wearable computing and personal data

Advertisement<p>1 Comment<p>The photo wars aren’t over, but a shift is about to take place in terms of the content we upload and share to the internet, …