Nelson Nyokong

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SugarCRM: Should Salesforce.com Be Worried?

When it comes to CRM (customer relationship management) software, Salesforce.com seems to be the only option.<p>Yet there are a variety of competitors making a dent in the company’s armor. Just look at SugarCRM. Founded about a decade ago, the company now has its software deployed by over 1.5 million …

Marketing Automation: The Right Way to Get People to Your Site

Here's how to drive target audience members to your website using marketing automation.<p>Building on the concepts delivered in last week's post <i>Marketing Automation Isn't as Easy as It Sounds</i>, I will continue the discussion of the pre-requisites to success in marketing automation. Last week, we …

Marketing

The 80/20 Rule of Time Management: Stop Wasting Your Time

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Small-business owners waste their time on what I call $10 an hour work, like running to get office supplies. Meanwhile, they forgo the activities that earn $1,000 an hour, such as sending the right email to the right person, or …

Time Management

The Golden Rule of Starting Up: Product-Market Fit

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You can have a million-dollar idea, but if people aren't going to buy your product or service, it is worthless. To succeed, your concept must have a group of customers that want your product and will buy into it, a notion known …

Product Management