Neha

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the 11 best voices in hollywood

actors who have got serious singing chops<p>Back when Disney Channel original movies were still a thing (R.I.P.), there were only a few truly great triple-threats in Hollywood. And while there are now more young actors and actresses who can boast professional vocal training, when it boils down to it, …

Cinema Aphrodiso

Whether judged by hankies used, sighs heaved, or pulses quickened, a truly fine romantic movie can burn its way into generations of hearts. From the star-crossed (Casablanca, Roman Holiday, Brokeback Mountain) to the triumphant (It Happened One Night, Say Anything . . . , Working Girl), Laura …

Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED

TED, an advocate of Ideas Worth Spreading, has picked its Ads Worth Spreading for the third year. Here they are.<p>Communicating on behalf of a brand can be tricky business. A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other …

Public Speaking

Customers Don’t Want Ads, They Want A Conversation

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift.<p>It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social …

How Nike uses Facebook, Twitter, Pinterest and Google+

<b>Sports are an inherently social activity, so brands like Nike are a natural fit when it comes to social media marketing</b><p>To find out how the sports …

Marketing

23 Most Unfortunate Advertising Placements

5 Ogilvyisms That Still Apply to Digital Media

Before there was Don Draper, there was David Ogilvy. “The father of advertising,” as he is sometimes referred to, was all about valuing the …

Why Every Ad Agency Should Have A Customer Experience Unit

Harlan Kennedy of Venables Bell & Partners’ customer experience unit, vbp orange, argues that every agency ought to be an experience expert.<p>About two years ago I cofounded vbp orange, a customer experience consultancy that was birthed within advertising agency Venables Bell & Partners. Like many …

Customer Experience

Surprise Is Still the Most Powerful Marketing Tool

Life has never been more predictable.<p>Yelp provides an early-warning system for dining out, by helping us avoid bad restaurants and alerting us to must-try items at good ones. Facebook lets us investigate a potential romantic interest before the first date. Turn-by-turn instructions from Google Maps …

The Rising Value Of Brands In The Digital Age

Many believe that brands will become less important as digital technology marches onward. They will surely be disappointed.<p>In fact, it is likely that …

Joining The Conversation: Lessons In Real-Time Marketing

The authors of a new book on real-time marketing outline how brands can be part of cultural conversations without looking like idiots.<p>Real-time advertising. Newsjacking. Conversational marketing. Call it what you will, creative communication that plays off of the cultural moment has become a …

Five Things I Wish Every Advertiser, Marketer, And PR Pro Knew

A few weeks ago, one of my recent students asked me if there is anything I wish I had taught but never got around to teaching. I thought the question …

How Marketers Can Reach The 22% Of U.S. Online Adults Who Connect Everywhere

Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They’re not interested in brand messaging or logos; they want utility and they want it now. New Forrester data shows 22% of U.S. online adults are far along in this …

5 Of The Best Branded Viral Videos

The sharing impulse is an increasingly important tool for marketers. These recent examples of successful virality foreground what makes a social person want to click and pass along.<p>As our lives become ever more cluttered with media, brands have had to get creative in their attempts to reach …

A Futurist Looks at the Future of Marketing

Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of TheFuturesAgency, and someone whom <i>The Wall Street</i> …

The Top 5 Disruptions In Digital Media

Earlier this week, at John Battelle’s CM Summit during Internet Week in New York, I had the chance to lead a conversation about the most significant …

7 Marketing Strategies That Work Better Than Advertising

Marketing used to mean advertising. If you wanted to sell something awareness on a mass scale was the shortcut. Remarkability or transparency didn’t …

Marketing

The Marketer’s Guide to Reaching Millennials

Much public hand-wringing and gnashing of teeth have been made of late on the subject of brand marketers targeting millennials and their appetite for …

The Ad World’s Best Ideas: 12 Campaigns That Will Win At Cannes

Dumb ways to daily twist while jumping from space. These are the brand creations bound for glory at the ad world’s premier awards show.<p>Massively viral-earned media blockbusters, real-time culture bombs, and socially conscious gestures will feature heavily among the big winners at the International …

Blockbusters

Building brands in emerging markets

Companies that harness word-of-mouth effects, emphasize in-store execution, and get their brands onto shoppers’ short lists for initial consideration …

Managing the strategy journey

Regular strategic dialogue involving a broad group of senior executives can help companies adapt to the unexpected. Here’s one company’s story, and …

The executive’s guide to better listening

Strong listening skills can make a critical difference in the performance of senior executives, but few are able to cultivate them. Here’s how.<p><b>A</b> …

Leadership

Social Sector

May 2018 – Can a rising tide lift all boats? Here is a quick primer on the state of play in one fast-growth market.<p>March 2018 – Meeting the mobile …

Mentoring

Innovation lessons from Pixar: An interview with Oscar-winning director Brad Bird

What does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? A lot.<p><b>If there’s one</b> …

Animation

Engaging boards on the future of marketing

At many companies, the whole organization is becoming more responsible for customer engagement. A few are extending this thinking to the boardroom.<p><b>As</b> …

Innovation

Facebook's Sheryl Sandberg: 'No one can have it all'

The coming era of ‘on-demand’ marketing

Emerging technologies are poised to personalize the consumer experience radically—in real time and almost everywhere. It’s not too early to</b> …

A conversation with Gary Hamel: Transformation of leadership, step-by-step

Agile marketing: the 70:20:10 rule

<b>One of the characteristics of the modern marketer outlined in our recent Modern Marketing Manifesto is agility. The ability to be responsive and</b> …

Marketing