Edward Lerner

78 Added | 2 Magazines | 1 Like | 9 Following | 9 Followers | @nedlerner | Director of Engineering Sony Computer Entertainment. Former Maxis CTO

Fashion’s most unlikely trend: Would you buy clothes chosen for you?

If you don’t like online shopping because you can’t see and try on your purchases, this is even stranger: you don’t even know what you’re buying. But …

Customers

Slot-machine science - Vox

How casinos get you to spend more money<p>The next time you find yourself in a casino, pause for a second to appreciate the architecture.<p>Casinos put an enormous amount of thought into their designs. The layout of the tables, the patterns on the carpet, the lighting — they're all explicitly engineered …

Snapchat is normal

Once upon a time, when you talked to your friends or showed them something amusing, you didn’t have to worry that your words and images would be …

Unite! 10 steps to unite a global company

Share of Global GDP in 2011<p>The bigger your company, the more important it is for you to take advantage of your scale. First read the experts’ …

With This New Rifle, Anyone Can Hit a Moving Target at 500 Yards

It’s marksmanship for the masses as AR-15 gets deadly Linux-powered accuracy<p>This week at the 2014 Consumer Electronics Show, firearms-manufacturer …

Beating the Tinder game.

800+ Matches. I’ll probably get banned for this…<p>I recently embarked on a <i>Tinderventure</i>, during which I learned a lot about dating psychology, gender …

It Turns Out You Can Make Pretty Charts in Excel

Whenever we make graphs using Excel, they turn out pretty ugly. But, actually Excel charts don't have to be ugly. While the default options provided …

ATF

What's New<p>Authoring Tools Framework (ATF) is a set of C#/.NET components for making tools on Windows®. ATF has been used by most Sony Computer …

Health

Beauty<p>Hayley Miller<p>Doctors are firing back on Twitter over Rick Santorum's suggestion that<p>Lifestyle<p>Cindy Arboleda<p>The 30-year-old model is a …

Rick Santorum

Why run? Live 6 years longer. How to run? Read on …

A runner friendly summary of the best new running science from Runner’s World, The New York Times, Running Science by Dr. Owen Anderson, and the …

Moore's Law: how long will it last?

In 1965, future Intel co-founder Gordon E. Moore published a paper entitled 'Cramming more components onto integrated circuits'.<p>In it, he made an …

Moore's Law

Longitudinal modeling of the relationship between age and maximal heart rate. - PubMed

PURPOSE:<p>Maximal heart rate (HRmax)-prediction equations based on a person's age are frequently used in prescribing exercise intensity and other …

Rapid carbohydrate loading after a short bout of near maximal-intensity exercise. - PubMed

PURPOSE:<p>One limitation shared by all published carbohydrate-loading regimens is that 2-6 d are required for the attainment of supranormal muscle …

Metabolic Factors Limiting Performance in Marathon Runners

Philip E. Bourne, Editor<p>Abstract<p>Each year in the past three decades has seen hundreds of thousands of runners register to run a major marathon. Of …

Significant effect of a pre-exercise high-fat meal after a 3-day high-carbohydrate diet on endurance performance.

2012 Jul;4(7):625-37. doi: 10.3390/nu4070625. Epub 2012 Jun 27.<p>1Faculty of Sports and Health Science, Fukuoka University, 8-19-1 Nanakuma Jonan-ku, …

Does a song cost a penny?

Before the Internet…<p>Radio and recorded music have been distinct businesses, with ad-based radio driving music disk sales. The power of the Internet …

You can’t deny global warming after seeing this graph

Nine of the 10 warmest years on record have occurred since 1998. But forget individual years. That data is noisy. A single year can see its temperatures rocket for reasons having little to do with climate change.<p>Look, instead, at decades. There, the data is a little clearer, as the idiosyncrasies …

An Online Game You've Never Heard Of Made $1 Billion Last Year

<i>CrossFire</i>, a South Korean first person shooter by SmileGate, took in nearly $1 billion in revenue last year, making it the most lucrative free-to-play game online, according to Super Data Research.<p>Yes, it even beat out international juggernaut and current competitive gaming king <i>League of</i> …

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Nielsen Study: Music Industry Could Add $450 Million to $2.6 Billion in Incremental Revenue With Premium Content

The music industry has lost billions of dollars in revenue over the last decade. Nielsen says the industry can use generated at least a half billion …

The Internet of Books. Can ebooks double book profits?

E-readers are the biggest change to the book business in 500 years. Over the next 20 years, as e-readers get better and cheaper ($399 in 2007 to $69 …

Which costs more, a book or a movie ticket?

The average new book costs $10.86, with 2.57B new books sold for $27.9B. The average used book costs about $3, with 1B used books sold for $3B. …

What costs more, a cigarette or a TV show?

Part one of a series on what every media reporter and executive should know, but probably doesn’t.<p>What is more expensive, playing Batman or watching …

The History of Popular Music, According to Google

Google Play provides a dataset for interrogating the rise and fall of musical artists and genres.<p>Google unveiled a new way to look at the history of music today, Music Timeline.<p>Drawing on the songs that reside in the collections of millions of Google Play users, the company created a visualization …

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