Neagu Irina

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How the Internet of Things Changes Business Models

As the Internet of Things (IoT) spreads, the implications for business model innovation are huge. Filling out well-known frameworks and streamlining established business models won’t be enough. To take advantage of new, cloud-based opportunities, today’s companies will need to fundamentally rethink …

A Harvard professor says your answers to 2 questions will help you become more successful in life

Phelps has an unusual body type; Churchill was a "paranoid loose cannon." And yet both found a niche where those oddities would be helpful instead of detrimental, and subsequently rose to the top of their field.<p>It's a process anyone can replicate (though there are no guarantees that you'll earn …

Weird

What Blockchain Means for the Sharing Economy

Look at the modus operandi of today’s internet giants — such as Google, Facebook, Twitter, Uber, or Airbnb — and you’ll notice they have one thing in common: They rely on the contributions of users as a means to generate value within their own platforms. Over the past 20 years the economy has …

Blockchain

The Best Free Social Media Tools For Small Businesses

By leveraging the right small business social media tools you can ensure awesome results from your strategy – and these are the best tools around.You …

Marketing

How Unilever Reaches Rural Consumers in Emerging Markets

Consumer markets in the developing world are an enormous but still-untapped opportunity for companies seeking new sources of growth. Within that group is an even more overlooked opportunity: the rural consumer.<p>By its sheer size, it has huge potential. Worldwide, there are 3.4 billion rural …

Emerging Markets

Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]

There are over 2.3 billion active social media users in the world, across all generations, but each generation interacts with social media …

User Generated Content

MIT’s beer game offers supply chain lessons (without the actual booze)

One of the highlights of MIT Sloan orientation week was playing the “beer game”, a role-play simulation that provides a glimpse into supply chain …

Manufacturing

Demand Forecasting: The Key to Better Supply-Chain Performance

For decades, companies have built supply chains focused on cost optimization, using inventory as a buffer to meet customer service objectives. And …

Supply Chain Strategies For A Post-Global World

Globalization is on the ropes. Both US presidential candidates now oppose the Trans-Pacific Partnership. Britain has just voted itself out of the European Union. The tiny Belgian region of Wallonia nearly killed a deal between the EU and Canada. Global trade volumes are down for the first half of …

Manufacturing

Power the rise of emerging market consumers to tackle climate change

It would be easy to become depressed about the outlook for climate policy. After all, the topic barely warranted a mention during the recent US …

Fossil Fuels

Stephen Hawking just gave humanity a due date for finding another planet

If humanity survives the rise of artificial intelligence, the ravages of climate change and the threat of nuclear terrorism in the next century, it doesn't mean we're home free, according to Stephen Hawking.<p>The renowned theoretical physicist has gone as far as providing humanity with a deadline for …

Artificial Intelligence

Shopping Cart Abandonment Rates On Smartphones Hit 78%

More consumers are turning to their smartphones for shopping, and while many of them start a mobile purchase, most of them don’t finish it.<p>Shopping …

You're Not That Special: Why Demographics Don't Matter

By Alexander Jutkowitz, CEO, Truffle Pig, Colloquial and Group SJR<p>Age matters, if you’re a connoisseur of vintage wines or enjoy pungent cheeses. Gender matters, if you’re stating your admiration for a ship (Aye captain, she’s a real beaut). But for marketers, it’s time for us to ditch this …

Marketing

Microsoft is partnering with Elon Musk's $1 billion AI research company to help it battle Amazon and Google

Under the terms of the partnership, OpenAI will use the Microsoft Azure cloud computing service as the "preferred" place to do its AI experiments. In return, Microsoft gets increased access to OpenAI's deep bench of robotics and experts, making Azure a better place for building AI-powered …

Artificial Intelligence
Marketing

This résumé landed me interviews at Google, BuzzFeed, and more than 20 top startups

I also crafted, revised, rewrote, and continuously edited my résumé.<p>This résumé landed me interviews at Google, BuzzFeed, Oscar, and nearly two dozen other top startups.<p>I also got interviews for full-time jobs at a major political campaign, a huge government contractor, and a billion-dollar …

Employment

Will oil peak within 5 years?

On November 2 Simon Henry, the chief financial officer of Royal Dutch Shell and one of the most respected figures in the industry, told analysts on a …

Oil

5 Free Marketing Tools Small Businesses Can't Afford To Ignore

Think that it takes lots of money to market your business effectively? Nope. There are a number of online marketing tools now available to help you attract and sell to more customers without costing you a dime.<p>Here are five of the most effective marketing tools your business should be already using:<p>…

Marketing

How the world's population has changed and when it will reach eight billion

The world's human population is growing rapidly and is expected to hit eight billion in the next 10 years, according to the latest figures.<p>The impact this has on the world is huge. Currently scientists are deciding whether to approve the term Anthropocene, a new era in Earth's history in which …

Elon Musk reveals his new master plan for Tesla

Elon Musk revealed the second part of the so-called "Secret Tesla Motors Master Plan" on Wednesday night, which the company is calling "Master Plan, …

Tesla

21 Delicious Recipes To Make With Overripe Bananas

<i>As part of HuffPost’s “</i><i>Reclaim</i><i>” project, HuffPost Taste will focus on simple ways you can reduce food waste in your own home.</i><p>Of all the produce that can go bad in the kitchen, the banana is the only one to get excited about. Overripe strawberries and peaches are destined for the compost bin, but …

Breakfast

London's Secret Small Hotels

The 12 Asian-inspired suites (Chinese trunks; kimonos) are more flats than hotel rooms: each has a kitchen; some have balconies. The witty mini-bar …

British Empire

WhatsApp now has 1 billion users worldwide

Facebook-owned WhatsApp has announced that it now has 1 billion users on its mobile messaging platform.<p>The company claims that people share 42 billion messages per day on WhatsApp, as well as 1.6 billion photos and 250 million videos daily.<p>That’s quite an achievement by any measure. What’s perhaps …

Building A Modern Brand: Strategy, Creativity and Agility

Building brands in the mad men era was a relatively straight forward endeavor…<p>A brand needed to effectively communicate its value to the consumer, …

Social Media Marketing Made Simple: A Step-by-Step Guide

I don’t think I need to tell you how big social media is.<p><b>Social media is</b> <b>the fastest growing trend in the history of the world</b>.<p>This sector has grown …

Marketing

Marketers need to remember influencers are people too

As brands look to connect with consumers across social channels, influencers – subject matter experts in a given field with a large or dedicated following – are increasingly in demand as a way of tapping into potentially lucrative markets and demographics.<p>In the marketing world, influencers are a …

Public Relations

This Illegal 'Stairway To Heaven' Could Soon Be Open To The Public

On the Hawaiian island of Oahu, you can climb 3,922 steel stairs to get to heaven -- or pretty close to it, at least.<p>Though the popular Haiku Stairs hike, also called the "Stairway to Heaven," has been closed to the public for more than 30 years, it remains a quintessential Hawaii "bucket list" …

Trespassing

Meet the millionaire 'brand messiah' who went from working in a factory to having 50 Cent and Rihanna on speed dial

He's made millions from his success in turning food and beverage products into brands that everyone from across the globe will recognise — Vitamin Water, Pop Chips, and Vita Coco. Prior to this, he turned around the fortunes of Powerade and Sprite by boosting revenue through some innovative brand …

Selling

Vertu might get a full reboot under its new Chinese owners

England-based maker of pricey phones Vertu has been sold by its Swedish owner, EQT, to Chinese firm Godin Holdings, says the <i>FT</i>.<p>EQT, a private equity …

The Top 10 Marketing Trends That Will Define 2016

If relevance, context, and effective delivery aren’t the topic of regular conversations in your marketing department, 2016 is going to be a frustrating year for you.<p>Businesses need to keep a clear focus on the needs and expectations of their customers—a group that’s diverse and fragmented, with …

Marketing