naveweb

11 Flips | 3 Magazines | 2 Likes | 2 Following | 12 Followers | @naveweb | Senior Digital Analyst & sometimes someone creative (SSC) :-)

How the father of the World Wide Web plans to reclaim it from Facebook and Google

When the World Wide Web first took off in the mid 1990s, the dream wasn’t just big, it was <i>distributed</i>: Everyone would have their own home page, …

Customer Journey, el futuro del marketing digital en 2016

<b>Uno de cada tres consumidores digitales no confía en la publicidad</b>, busca opiniones y contrasta fuentes antes de comprar. Nos enfrentamos a un nuevo …

For advertisers, measuring an influencer’s influence is still a struggle

Pity the advertiser looking to hook up with an influencer on YouTube, Facebook or other platforms. The marketer might be able to see generically how …

MTV Uses Twitter to Gauge How Well It’s Doing on Snapchat

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.<p>At a panel …