Nathan

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How To Maximize Your Digital Marketing Spend

An overwhelming 98% of marketers agree that traditional and digital marketing is merging into a cohesive, collaborative whole, but very few companies have consolidated their marketing budgets. The traditional split, heavily weighed to ATL investment, means that the digital marketer has to be …

Marketing

5 Top Trends for Digital Marketing in 2016

What the Experts Say Will Happen in the Rest of the Year<p>Somehow, we're already just over halfway through 2016! Heading into the New Year, many digital marketers and analysts predicted that we would see some of the biggest changes in digital marketing yet. So, how have things shaken out so far? I …

12 Ways to Become a Master of Digital Marketing

Access the connections, strategies, and innovations you need to dramatically scale your business at these essential events across the country.<p>It's not always easy to escape the office, but taking the time to attend industry conferences can be hugely beneficial to your business. Not only is it an …

A Guide to Facebook Advertising (Part 3) – Website Traffic and Leads

Most companies see Facebook as a good communication and brand awareness tool, and for good reason. However, not many advertisers realise the …

Facebook Ads

Redesigning SGS’ Seven-Level Navigation System: A Case Study

SGS (formerly <i>Société Générale de Surveillance</i>) is a global service organization and provider of inspection, verification, testing and certification …

Web Design

Why Google created Duo, its excellent FaceTime clone

Quick: You want to make a mobile-to-mobile video call. What app do you use?<p>If the first app you thought of was FaceTime, you've perfectly …

Pokémon Go tops Twitter’s daily users, sees more engagement than Facebook

Pokémon Go has quickly become one of the most viral mobile applications of all time. The game is now the biggest ever in the U.S.; it has now topped Twitter’s daily users, and it sees people spending more time in its app than in Facebook, according to reports from various tracking firms.<p>An earlier …

Ads are coming to 'Pokémon Go'

Speaking to The Financial Times, Niantic chief executive John Hanke said "sponsored locations" are set to come to the app soon.<p>"Pokémon Go" players hunt for the cartoon creatures at "pokéstops" and "gyms," which are set in real-world locations. The app uses the smartphone's camera to overlay the …

Pokémon

Rejoice, trading and sponsored locations are coming to Pokémon GO

Have you found yourself wondering recently if you’re back in the 90s with all these Pokémon talks every corner you turn? Well, you are not alone. Within days of Niantic’s launch of Pokémon GO, the game has set all sorts of records already, and it’s not even available worldwide yet! (not officially, …

Pokémon

The latest Insights about Digital Marketing

Google has recently announced an expanded beta testing of AdWords Attribution Modelling. While attribution modelling is a staple part of data …

Marketing

Why Are Micro-Conversions So Important For Growth?

I speak with many companies who want to take advantage of cross-browser, cross-channel and cross-device tracking. However, many struggle to link the …

Analytics

How To Bring Social Skills Back To Social Media Marketing

Social media has become a very important marketing channel for brands, and if well executed, has the ability to deliver impressive outcomes. The …

Digital marketing: How To Avoid Over Simplification

Digital marketing is complex, and it makes perfect sense that it is complex because there are people involved, and people (us) are messy, …

Marketing

How Search Engine Marketing Has Evolved in 2015

With all the changes, new technologies, features and options available in the digital marketing space, it is easy to get lost or left behind. After …

Digital Marketing Predictions For 2016

Happy New Year! 2016 is finally here and as businesses gear up for the year ahead, savvy marketers are already scouring for the next big trends. Here …

Why people are the most valuable asset in your marketing campaign

Marketing, whether digital or traditional, requires an understanding of behaviour, and what drives us as humans to need, want and desire something. …

Marketing

“Search Engine Marketing Doesn’t Work!” and 9 other SEM Myths Debunked

Search Engine Marketing is one of the most misunderstood marketing acronyms, and often confused with Search Engine Optimisation (which is actually a …

Understanding The Different Types of Twitter Ads

Twitter is alive with activity, boasting over 300 million users and over 500 million tweets sent every day. In terms of advertising it is still a …

Trends

What is social shopping and why will it be a success?

For a long time, the standard advice for brands and companies on social media is “don’t sell”, and even when you read about <b>how to sell your products</b> …

eCommerce

How often should you post on social?

This question comes up frequently in marketing discussions and social media planning meetings. With the various blog posts and articles that cover …

Marketing

5 Reasons Why Not Advertising on Brand Search Terms Can Be Expensive

The issue of whether companies should pay for brand keywords or not has been an on-going topic with digital marketers for years, and as Google and …

AdWords

5 Big SEO Redirect Mistakes And How To Avoid Them

When most people think about SEO today, we focus on areas such as content, public relations, and social signals. While these are vital components, …

Clever Digital Marketing Campaigns That Think Outside Of The Box

Digital marketing has an unwavering focus on data analysis, insight and measurement – and with good reason. However, by only concentrating on using …

Marketing

How To Get Your Conversion Rate Into Double Digits

Conversion rate plays a pivotal role in digital marketing and the overall profitability of your website. However, it is also something that most …

AdWords

How To Identify and Fix Performance Issues in Your SEM Campaigns

One of the most common criticisms I hear about search engine marketing is that it does not deliver a good return on investment (ROI). Check out <b>SEM</b> …

AdWords

5 Examples of Strong Digital Marketing Campaigns

There are more digital marketing channels to choose from than ever before, and they all present their unique strengths and challenges. However, many …

Marketing

Businesses are Growing Online with Google

“What do you want to be when you grow up?” This may have been a question you were asked regularly as a child. Today it seems as if any interest can …

Google AdWords

Getting Local Store Locator SEO Right

[Estimated read time: 9 minutes]<p><i>Right now</i>, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and …

SEO

The Landscape of Mobile Search is Changing – How Will You Adapt?

[Estimated read time: 9 minutes]<p><i>Note: this post is based on a recent presentation I gave at LearnInbound Dublin. You can find the slides</i> <i>here</i><i>.</i><p>Mobile …

SEO

4 Things Small Businesses Should Know in A Mobile-First World

At the Google Performance Summit, we announced several new trends and product innovations that highlight mobile opportunities for advertisers. Here …

AdWords