nathanligaya

59 Added | 7 Magazines | 2 Likes | 7 Following | 4 Followers | @nathanligaya | Keep up with nathanligaya on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “nathanligaya”

12 Books That Will Make You a Better Writer and Storyteller

My favorite book is always the one I’m reading now. I get vested in the story, in the characters, in the voice of the writer.<p>The last few pages can …

Books

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results | Inc.com

Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage your customers and maybe even create a community. (Plus, you can always use the resulting SEO boost.)<p>But if you're new to content marketing, …

Marketing

This is How Top Bloggers Get 90% of Their Traffic

Get your SEO strategy figured out, then go crazy creating content.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to driving traffic to your blog, one of the most common mistakes people make is spending too much effort on things that barely move the needle. The entire …

Marketing

This Summer’s 14 Must-Read Books

• Author: Wired Staff. Wired Staff Culture<br>• Date of Publication: 06.03.16. 06.03.16<br>• Time of Publication: 7:00 am. 7:00 am<p>The concept of the “beach read” …

8 Transition Steps From Blogger to a Multi-Million Dollar Brand

I will never forget the first time I heard that someone in the US could make a living by blogging. That was 8 years ago. 5 years later I found out not only does this work in Europe, but it was actually possible it in my own life. After 5 years of running my blog, my blog got huge, I published 6 …

Marketing

How to get featured on the front page of SlideShare

I’ll be honest. I’m not a SlideShare expert. I <i>do</i> know, however, that the site gets over 70 million visitors a month, and has up to five times more traffic from business owners than Twitter, Facebook, YouTube, and LinkedIn.<p>That means the quality of traffic you get from SlideShare is extremely …

Instagram Algorithm: How Marketers Should Alter Their Strategy

Do you use Instagram to showcase your business? Have you heard about the new algorithm and other changes? Sue B. Zimmerman joins us to explore the …

Social Media Marketing

15 Expert Hacks for Wannabe Successful New Writers

How can new writers become successful online or offline?<p>The January 2015 Netcraft survey pulled the number of websites at 876 million+. Proof there are enough writers online to start a continent.<p>So how can a greenhorn build a writing skill that breaks through the noise to build a raving audience …

Writing

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.<p>When Snapchat burst onto the scene in 2011, it became a sensation among teenagers who loved the idea of sending messages that disappear. In a social media landscape dominated by platforms like Facebook …

Charisma

Facebook's lead HR consultant says every great manager follows these 2 principles

When the management guide "First, Break All the Rules" was first published in 1999, managers embraced it and HR departments rejected it.<p>Two of the book's core messages — that a company's success relies on individual managers' leadership styles and that employees' weaknesses should be ignored rather …

Human Resources

Jeff Bezos: There are 2 types of decisions to make, and don't confuse them

He first says Amazon is the best place in the world to fail because the company is willing to take big risks with the knowledge that 90% of them will fail.<p>But then he goes on to carefully distinguish two kinds of decision-making that affect how he thinks about risks.<p>Type 1 decisions are not …

Management

Gmail Ending? Google Starts Migrating Users

Something rather interesting is happening at the Gmail.com domain right now. Google has started notifying users of its experimental ‘Inbox By Gmail’ service that this has replaced their Gmail account…<p>The pop-up appears when Inbox users login and states “Thanks for trying Inbox! To make it easier …

Gmail

12 retailers that bombed in 2015

Some brands seriously struggled.<p>These are some brands that did not fare too well — many suffered from low sales and misguided sartorial choices. Some companies filed for bankruptcy.<p>Here's hoping 2016 will be better for them.

Athletic Apparel

When Your Employee Doesn’t Take Feedback

In my decade as a leadership coach, I have heard countless versions of the same concern from my clients — committed leaders who understand the importance of giving actionable feedback to their team members – who find themselves thwarted when the person receiving it acts out, shuts down, or fails to …

Leadership

Google just launched a whole website to help other companies copy its management style

Now, he's launching a website with the slogan "Let's make work better," that provides tools and resources to help other companies copy Google's style.<p>"Waiters, lawyers, taxi drivers, executives, and small business owners alike wrote to tell me that they found the book helpful, and were now trying …

JetBlue

21 Content Marketing Tactics That'll Skyrocket Your Search Traffic

Consistency in implementing best practices is the ticket to long-term success in content marketing.<p>The demand for content is huge. A recent statistic …

Marketing

5 Ways Google Analytics Finds You Relevant Topics for Your Social-Media Campaign

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Social media are communications channels that many of us think about in whimsical ways. But these channels are also something marketing experts take dead seriously, for the opportunities they present to post content that is sharable, …

Marketing

A Proven Model For Selling Online Courses

<b>How To Sell Your Online Courses: A Proven Model</b><p>For the past 10 years I have taught instructors, trainers, and small businesses how to launch online …

Why You Should Move Your Social Venture to Cebu City, Philippines

This serial entrepreneur thinks Cebu could become the next hub for social enterprise<p>Ravi Agarwal is no stranger to the startup game.<p>He started his …

Lupe Fiasco and a Google Executive Launch a $1Million USD Entrepreneur Search

Giving entrepreneurs in underserved, marginalized neighborhoods a lane to succeed.<p>Lupe Fiasco — a Chicago-bred emcee known to many as a “conscious” rapper — has partnered Di-Ann Eisnor, an angel investor and Google Waze executive, in establishing a 1 million dollar search for entrepreneurs in …

Blue Print for Google Analytics Implementation

If you can’t describe what you are doing as a process, you don’t know what you’re doing. – W. Edwards Deming If you believe in this quote, you are …

Analytics

Tools to Help You Optimize Blog Headlines and Content

<i>This is a guest contribution from Robert Morris.</i><p>The reality is harsh for bloggers and content writers: potential readers won’t waste a minute trying …

10 Foundational Elements of Successful Brand Storytelling

It’s not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other …

Marketing

How to Use Facebook to Promote Your Quizzes

Imagine yourself as an artist, social media as your canvas, and your quizzes your paintbrush.<p>Your job is to create an impactful work of art on that …

How Coca-Cola Cracked Snapchat

In a new Fast Company feature, Coca-Cola execs explain how Coke made an ad Snapchat users wanted to watch.<p>Much like its peers, Snapchat thinks it can revolutionize brand advertising for digital platforms. “There’s a tremendous pent-up demand for big-brand advertisers to allocate their brand …

Advertising

Facebook may be the strongest marketing tool you have

Chew on this:<p>There are 4,000 unmarried senior citizens in Canada who like rabbits.<br>• There are 20,000 people in Canada who have been engaged longer than a year and like alcoholic beverages.<br>• There are 3,000 Canadian lesbians in their twenties who are parents.<p>Ten years ago, getting access to this kind of …

Marketing

3 Ways to Get More Out of Your Web Analytics

Does this sound familiar? When your team reviews web analytics in your monthly marketing meeting, the person in charge of analytics reports says, <i>“We got 123,456 visitors to our website this month.”</i> Perhaps someone makes an effort to tie analytic metrics to business targets, but in no real depth, …

Analytics

Facebook’s carousel ads are 10 times better than its regular ads

Carousel ads are 10 times better at getting people to click through compared to static sponsored posts on Facebook, according to a new report.<p>The …

Advertising

The 10 things in advertising you need to know today

<b>1. Amazon is suing more than 1,000 people who were offering to write fake reviews.</b> "While small in number, these reviews can significantly undermine the trust that consumers and the vast majority of sellers and manufacturers place in Amazon, which in turn tarnishes Amazon's brand," according to the …

Advertising