Nathan Tan Lao

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How To Use LinkedIn to Engage Your Entire Workforce

If you still think of LinkedIn as an online resume for job seekers, it’s time to get real and gain the competitive edge offered by this unparalleled branding resource. LinkedIn is one of your company’s most powerful tools for building relationships with key stakeholders while amplifying and …

Employee Engagement

80% Of All Online Adults Now Own A Smartphone, Less Than 10% Use Wearables

If people are looking to Apple and its new smartwatch to kickstart wider consumer interest in wearable computing gadgets, the maker of the iPhone will have a lot of work ahead of it. New research out from the GlobalWebIndex indicates that in a survey of 170,000 adult internet users across 32 …

Mobile

Five Social Media Predictions for 2015

As we kick off the New Year, here are five trends in social media that are worth paying attention to, (as discussed on Jan 5, 2015 at the CES Digital Hollywood panel I moderated):<p><b>1) Technology Trumps Segmentation</b><p>In 2015, segmentation will become 'old school', in lieu of technology that gets to know …

Marketing

5 Tools That Foster Technology Innovation

<b>Technology innovation thrives most when human ingenuity is uninhibited to deliver intrinsic value for unmet needs.</b><p>Becoming a technology consultant more than a decade ago was a huge wake up call for me. I’d just left a position as a customer asking others to design new technology solutions or …

Innovation

5 Easy Tips for Visual Branding on Social Media

Over the past few years, social media platforms such as Facebook, Twitter and YouTube have introduced a series of design changes that have increased the ability to personalize the look of of account pages.<p>To help your brand from getting lost in the clutter, it’s important to stand out visually as …