Nathan Ford

23 Flips | 4 Magazines | 1 Like | 11 Following | @natethedrummer | Keep up with Nathan Ford on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Nathan Ford”

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Advertising Planner Says Big Data Shouldn't Make The Industry Forget Its Creative Roots

On the panel, yours truly and creative leaders in the Chicago advertising community discussed how they "balance" art and science in their organizations. However, in characterizing the question in this way, I believe advertising sells itself short. It is guilty of mischaracterizing the role of …

Big Data

15 Psychological Triggers to Convert Leads into Customers

Would you like to know how to get more customers who can’t wait to buy your products and services?<p>It’s a lot simpler than you might think. And the …

Explore Your Facebook Likes in the 'Passion Genome'

We all have unique passions in life. The Passion Genome is an interactive site that lets you explore the most common passion and shared connections …

How to be the James Bond of the Web: 37 Best Marketing Tools to Spy on Your Competitors

I’ve always liked the idea of being a spy, complete with gadgets, fast cars, and an attractive significant other. It would be a great way to get …

The Five Superpowers of Marketing

Customers are more connected and empowered than ever before. If you want to win their hearts and minds, you have to master the latest technology, assimilate vast quantities of data, engage and delight your customers, and deliver products and services that surpass expectations. Plus you have to …

Yahoo Bought A Company That Lets You Talk To Computers As If They Were Humans

SkyPhrase, a natural language technology startup founded by Rensselaer professor Nick Cassimatis and two of his students, is trying to help people communicate with technology using the same language that they use in normal, every day situations.<p>SkyPhrase runs intelligent searches within Gmail and …

Gaining access to the best machine-learning methods

For companies in the early stages of grappling with big data, the <i>analytic lifecycle</i> (model building, deployment, maintenance) can be daunting. In earlier posts I highlighted some new tools that simplify aspects of the analytic lifecycle, including the early phases of model building. But while tools …

How travel marketers can benefit from Big Data analytics [INFOGRAPHIC]

One of the buzz words in recent times among corporates is none other than ‘Big Data’. Yet multiple definitions for Big Data prevail.<p>Tnooz CEO Gene …

Big Data

How Amazon, eBay, And Wal-Mart Became 'The Big Three' In Mobile Commerce

How have they succeeded? For the three, mobile isn't just a "sales channel," but a thoughtful means of connecting with customers, to draw them in, earn their loyalty, encourage their sharing of useful data, and nudge them toward more lifetime purchases.<p><b>In a new BI Intelligence report</b>, we look at …

The New Generation Of Digital Analysis Tools

A new generation of digital analysis tools is arriving. A generation where speed is king and customer data is united. If you’ve been buried with …

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Find out how long the line is at airport security before you go

I do not enjoy air travel. Of the many aspects I dislike -- the potential for exploding during takeoff, middle seats in coach, turbulence, the person in front of you fully reclining for the entire flight, the potential for crashing during landing -- there is one I must face before I even leave the …

The Psychology of Online Checkout [Infographic]

en_US<p>article<p>This week's infographic is courtesy of VoucherCloud, rounding up a whack-o-stats on consumer behavior around purchase and checkout. …