Nathan Alessandro

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7 Smart Reasons Marketing Executives Use WordPress CMS for Corporate Websites

There are many reasons you should be using WordPress for your corporate website.<p>This content management system, or CMS, is one that you can be happy with due to its popularity, extensibility and ease of use.<p>Find a good website designer and hosting provider that lets you use this CMS ...and you will …

Web Design

Create Your Budget with Long-Term Life Goals in Mind

When budgeting money, most of us assume the point is simply to pay our bills. However, if you set out to make your budget with goals for what you …

Personal Finance

How to automate job searches and find work faster

With the economy starting to recover, there are many more jobs out there. But more jobs, while a good thing, makes searching for one even harder. But …

Employment

International Space Station beams a video back to Earth using lasers (video)

In April, NASA sent special equipment to the ISS that'll be able to test if laser beams can effectively transmit large amounts of data from space. Sounds like the project (called Optical Payload for Lasercomm Science) is going well thus far, because it successfully beamed a 27-second "Hello, …

Breaking the SEO Rules: When Not to Follow Best Practices - Whiteboard Friday

Howdy Moz fans. Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard. Today we're going to be talking about one of my favorite subjects …

Turning greenhouse gases into mobile phone cases

New technology takes GHGs from the atmosphere and turns them into an eco-plastic claimed to be stronger and less expensive that oil-based plastics<p>Forget old-style alchemy. A California-based tech company has come up with something far cooler than just turning dull metal into shiny metal. Using a …

Sustainability

3 Ways to Avoid Distractions and Be More Productive

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're at work, in the middle of tackling a project that requires intense focus. You're on a roll. You're in the zone. And then your phone rings, snapping you out of your flow. It's just a telemarketer, so the call takes less than a …

Time Management

Share What You Know and People Will Buy What You Sell

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What do Elon Musk, Mark Zuckerberg, Steve Jobs and Bill Gates all have in common? Each is an amazing salesperson. They’re able to get in front of others, clearly present their vision and persuade people to buy in.<p>By necessity, every …

Marketing

Making your own mobile app is now super quick and easy

Look, making an app that will run on your iPhone is hard.<p>Luckily, adsy.me just made it chimp simple for normal folks like you or I to make a mobile app right on your iOS, Android or computer. You don’t need to download anything, learn to code, or even leave your touchscreen.<p>Make an app to show off …

Social Photos Generate More Engagement: New Research

Shares 5K<p>Do you want more engagement from your social media fans and followers?<p>Wondering what kind of content will help you achieve that goal?<p>New …

Android News

Guy Kawasaki: 'If You're Using Social Media Right, You Will Piss Some People Off'

He was the chief evangelist at Apple in the late '90s, an advisor to Google's Motorola division, and a cofounder of Garage Technology Ventures. Most recently, he joined the Australian online design resource Canva, regaining his chief evangelist title.<p>Kawasaki has been advising entrepreneurs for the …

Public Relations

Engagement On Pinterest Keeps Working Even When You Don’t

As a social media marketer and Pinterest expert I know too well how marketers have to work harder than ever to get their content noticed. And that is …

SEO for Business Explained: A Conversation With Rand Fishkin

In today's digital-first world, if you're going to start a business, you better have a website. And if you're going to have a website, you have to make sure it has great content that ranks well in search. Otherwise, people won't be able to discover your products or services online.<p>Translation: …

Pay Per Click

As Mobile Roars Ahead, It’s Time To Finally Admit The Web Is Dying

While discussions about tech bubbles have been heated, few commentators seem to be targeting their invective at the real underlying bubble: the World Wide Web itself is crumbling. Like any outmoded technology, the Web is rapidly losing users as it fails to adapt to disruption from mobile apps and …

Google wants your help making cheaper, tinier solar power systems

Solar panels have become cheaper and more efficient in recent years, but you can't say the same for the big, costly inverters turning their energy into usable electricity. Google isn't happy with this lack of progress, so it's about to launch the Little Box Challenge, an open competition to build a …

Best Advice from Billionaire Investors for Entrepreneurs (Infographic)

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Everyone’s got advice to give. But everyone is not a billionaire with a successful track record.<p>Startups.co, a Columbus, Ohio-based angel investor network, pulled together the words of wisdom of legendary billionaire investors -- everyone …

Entrepreneurship

Boost Sales by Appealing to Customers' Unconscious Minds

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>With the advancement of psychology, marketers are quickly finding it’s the incognito messages that have the greatest impact in sales.<p>There are a whole slew of unconscious factors that affect why we buy. Below are four factors that …

Customer Service