Natalia Kumar

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A Google Glass App That Detects People's Emotions

Human is happy<p>Sometimes people are hard to read. Why not leave all that work to a computer? Perhaps you could use this experimental app that works in Google Glass. Aim Glass's camera at a person's face and the app reads the human's facial expression and tells you to what extent the person is …

Google's Android Wear team: We'll update early and often

"We've been thinking about how you deliver services on a device like this that has such a small screen, that you can't necessarily spend a lot of time interacting with."<p>David Singleton, Google, Director of Engineering for Android Wear

4 tech innovations that are transforming marketing

<i>Barry Lowenthal is president of the Media Kitchen</i><p>Since the 1950s, consumers have been taking back control, slowly but certainly surely. In 1950, the …

Study: Consumers Wary of Marketers Using Big Data

Big data is the name of the game for any marketer these days, but it's also under the microscope of federal regulators and privacy groups that fear …

How Major Brands Will Use Social Media Big Data in 2015 for Marketing

PRIVATE: Social Media Marketing Strategies for 2015. This is actually an entertaining read and a little scary.<p>What would happen if you could suck down everything said about your brand and the brands of your competitors from Twitter, Facebook, Snapchat, Instagram, Pinterest? Then what would happen …

Social Media Marketing

How can TV ride the big data wave?

I recently wrote about how the TV industry should mine bigger data to stay connected with the digital audiences. Whilst online networks like YouTube and Netflix dominate the digital market, big data insights will help media companies transition into the new frontier, in light of a lack of growth …

Datameer Raises $19M As Market For Hadoop And Big Data Analytics Hits An Inflection Point

The data analytics market is starting to boom. Hadoop distributions from big data companies like Cloudera have matured and are becoming more useful as they allow for better ways to perform real-time data processing by using cheap commodity hardware in clusters to spread data and then retrieve it …

Business Insider Is Hiring A Web Analytics Manager

Business Insider is looking for an experienced Web Analytics manager to join our marketing team in New York City. This is a senior analytics role for a candidate with several years of experience in Web and marketing analytics.<p>What You'll Do?<p>Responsibilities include:<p>Primary source and resource for …

Apple Recognizes Need for Social Analytics With Topsy Buy

Apple has acquired social media search and analytics company Topsy Labs, the Wall Street Journal reports, citing unnamed sources. The price is a nice piece of change for a start up — $200 million, according to the Journal.<p>Apple is hardly a stranger to acquisitions; this one, though, is raising …

What Marketers Can Learn From the Ice Bucket Challenge

Cause-marketing aside, most brands are usually not trying to save lives. Marketers are normally trying to sell a product or a service. But first and …

More Evidence That Amazon's Fire Phone Is A Flop

Dubbed the Fire phone, the device's most unique features are Dynamic Perspective, which allows the phone to react to how it is held and tilted, and Firefly, which can scan phone numbers, email addresses, and more than 100 million different objects to make it easy to buy them on Amazon.<p>For the most …

Will the new iPhones 5S and 5C capture demand for Apple in emerging markets?

Following Apple's unveiling of the 5S and 5C iPhones aimed at boosting the market opportunities of the mobile, James Roy from China Market Research Group warns that the company could "have challenges reasserting themselves" with these two models.<p><b>Apple</b> has announced two new <b>iPhones</b>, for the first …

Mark Ritson: Coke Life is the harbinger of death for Coca-Cola

With its 89 calories per can, it’s basically a half-way house between the 139 calorie regular can and the zero calories of Coke Light and Coke Zero. …

General Mills switches from volume-driven to brand-equity marketing

en_GB<p>article<p>General Mills is shifting from volume-driven to brand-equity marketing campaigns across Europe in a bid to fix the “disruption” caused by …

Netflix Taps Facebook To Let You Privately Recommend Content To Friends

Netflix has just launched a new social recommendation feature that lets you suggest content to friends without posting publicly to social media. After connecting your Netflix and Facebook accounts, Netflix will now ask users a question each time they finish watching a movie or TV show: Do you want …