Natalia Leniec

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World's Top Brands, Where Are The Chinese?

Nowhere.<p>China may be growing by leaps and bounds and has become the world’s second largest economy, but Chinese companies have yet to make it to Forbes’ Most Powerful Brands list and Interbrand’s list of Best Global Brands.<p>Both lists are filled with American companies like Apple, Google, Coke, …

Three Emerging Behaviors That Are Reshaping Branding

Today's consumers are more informed–and more skeptical–than ever before. With technology, in many ways, the power has shifted from brands to …

Brands, It’s Time To Get Moving: Why Action-Oriented Marketing Is The Way Forward

By Douglas Van Praet5 minute Read<p>Despite our continued homage to the almighty 30-second spot and the much heralded promise of the virtual and digital …

Marketing

The Expanding Skillset of the Marketer of the Future

The evolution of marketing is constant and rapid in the modern business world, but the long-term outlook for the industry also changes at this …

Marketing