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An introduction to A/B testing

Remember at school when we grew runner beans in jam jars with a piece of rolled up blotting paper? We placed one in a dark cupboard, one we didn't …

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Ten types of analytical innovation

Article<p>August 06, 2014<p>Ten types of innovation can be driven, supported, or measured with analytics. If you’re not using analytics for all ten types, …

Innovation

Using Customer Analytics To Improve Corporate Performance

Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate.<p>The challenge is to translate the massive amounts of captured customer data into strategically relevant, …