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Five Reasons Why Virtual Reality Is A Game-Changer

Humanity has had an uncanny obsession with technological innovation since its earliest days.<p>From the invention of the wheel, to the subsequent birth of the automobile, or the dawn of modern means of communication such as the television and radio, to the more recent rise of personal computers and …

Virtual Reality

Omni-channel Is So 2010 – but Retail Still Hasn’t Figured It Out

Retailers are still struggling to create a truly integrated online and offline experience. To succeed, they must start using innovative technology …

eCommerce

Getting Inside the Head of the Millennial Shopper

Millennials are often called the “C” generation – “C” meaning “connected.” This group of consumers has had technology in its hands since its toddler …

Marketing

Retailers are copying Amazon with a strategy that's getting you to spend more

Amazon Prime is a paid loyalty program that costs $99 or $10.99 a month and grants members many benefits, including free two-day shipping and access to stream online videos and music.<p>Roughly 49 million American households, or 44% of households in the US, have Prime memberships, according to Cowen & …

eCommerce

A Demographic That Actually Enjoys Shopping In-Store? Retailers, Meet Gen Z

They enjoy going to stores with friends and family. Tangible gifts are preferred over experiences. They’re heavy mobile users. Social media is used more by this demo than any other one. And they’re 86 million strong. Retailers, meet Gen Z (or those who were born after 1996).<p>In my last post, I …

eCommerce

Mobile to account for 75% of internet use

<i>This story was delivered to BI Intelligence Apps and Platforms Briefing subscribers. To learn more and subscribe, please click here.</i><p>As mobile becomes increasingly important to the online experience, brands and businesses will need to ensure their mobile offering is optimized for the user.<p>The main …

Mobile

What The Facebook Algorithm Change Means For You

In June 2016, Facebook announced changes to its algorithm which changes the way we use Facebook as a promotional tool. It seems that most social …

Shopping Is Coming to Instagram

Twenty brands will test a feature that adds product details and outside links to images.<p>At long last, Instagram is making it easier for users to shop …

eCommerce

The Myth of the Purple Cow in Marketing

What's wrong with Seth Godin's Purple Cow? A couple of things, actually.<p>When Seth Godin's <i>Purple Cow: Transform Your Business by Being Remarkable</i> was first published in 2003, marketers thought they had found the Holy Grail of success.<p>Unfortunately, most of them missed the point.<p>Today, they're still …

Marketing

The bottom line: Our quick verdict on Google's Pixel and Pixel XL

What happens when Google designs its own phones, as Apple does with the iPhone? You get some of the best handsets money can buy, that's what. The 5-inch Pixel and 5.5-inch Pixel XL are well-built, with fast performance, excellent cameras and great screens (especially on the larger model). No …

8 Ways to Skyrocket Real User Reviews for Your Ecommerce Products

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you can’t get reviews for your ecommerce product, you may as well not be in business. That's a harsh statement, but it’s true.<p>Product reviews are the currency of ecommerce. Algorithms rely on them. Consumers trust them. SEO uses them. …

eCommerce

3 Fatal Ecommerce Mistakes You Must Not Make

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When you own or help run a company that sells products or services online, you'll need to do a lot to help it grow. Marketing, customer service, and even speedy load times are all important.<p>With ecommerce businesses on track to generate …

eCommerce

What's Next for Ecommerce in 2016?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This year will be a defining one for ecommerce, in terms of mobile domination. Sources predict that 2016 will mark the consolidation of the mobile era, with half of all consumers using their mobile devices to make transations.<p>The numbers …

eCommerce

8 Uncommon Strategies for eCommerce Brands to Multiply Shopper LTV

Earlier this year, RJMetrics published its 2015 eCommerce Buyer Behavior Report in which it revealed, "The fastest growing ecommerce companies have a customer lifetime value 79% higher than their peers." The study, which analyzed data from 176 eCommerce retailers and 18 million customers, …

eCommerce

5 Overlooked (But Amazing) Tools for Better eCommerce in 2016

Do you have a "one-time buyer" problem or, worse, no buyers at all? Shoppers are downright fickle: at the average eCommerce site, 80 percent of customers only make a purchase once. Online shoppers are constantly prospecting for the best deals and best products. For smaller businesses, even getting …

eCommerce

Ecommerce Trends to Watch in 2016

As 2016 begins to gain momentum, it's time to consider what lies ahead for eCommerce businesses. What are the biggest trends that your business will need to ride in this upcoming year? The experts have weighted in.<p><b>2016 is poised to be an amazing year in eCommerce</b><p>We're still seeing the effect of a …

eCommerce

The Role of Social Video Marketing in Ecommerce Sales

When you study and compare brick and mortar and ecommerce, it becomes apparent that ecommerce has a number of distinct advantages over traditional retail. However, it lacks a competitive advantage in one glaring area. Whereas online products must be viewed through the screen of a device, in-store …

Marketing

5 Ways to Refresh Your Ecommerce Business

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A new year means a fresh start. It’s the perfect opportunity to reassess, refresh and take your business to the next level.<p>Here are some tips to help your business kick off 2016 with a bang.<p><b>1. Establish your business New Year’s</b> …

eCommerce

7 Powerful Hacks to Boost Conversions on Your Mobile Ecommerce Website

This post originally appeared on the Do It Better Blog<p>Did you know that mobile commerce now accounts for 30% of all US ecommerce sales? That should make it easy to understand why your mobile site isn't just a smaller version of your website. It also makes it clear why you need to take mobile …

eCommerce

5 Things Ecommerce Customers Actually Want From Your Store

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What should you be focusing on to improve your ecommerce business? You undoubtedly have plenty of ideas of your own, and so do your team members and external stakeholders. Then there’s the seemingly endless advice from industry …

eCommerce

Lightspeed eCom launches to connect retail and ecommerce in an instant

The mobile point-of-sale (mPOS) market is seeing stellar growth — and for good reason.<p>Traditional systems are costly, involve complex pricing models, are expensive to maintain, and are aesthetically challenged. Tablet-based POS units, on the other hand, are cheap, have simple SaaS-style pricing, …

A Marketer's Guide to Understanding Ecommerce Shoppers in 2016

Over time, consumer shopping habits change. And, in the age of ecommerce, where technology is proliferating at an astounding pace, these trends are changing more quickly than ever before. From a marketing and sales point of view, understanding these habits is paramount.<p><b>Growth of Ecommerce</b><p>Online …

eCommerce

4 Essentials of an Email Marketing Campaign for eCommerce Brands | Inc.com

Email communication has been in use by the general public for roughly two decades now. In that time, the death of email has be touted again and again by various sources and outlets. With each new communication modality, such as social media, and most recently, Slack, many people were ready to tout …

Marketing

Why Ecommerce Businesses Must Be Mobile to Be Successful

eCommerce businesses rely on the online audience to respond to whatever they happen to be selling. But the Internet has changed. The user base has exploded, with mobile revenue growing three times over in the space of a year, and they are all demanding something different. Partly driven by …

eCommerce

What Google Is Doing to E-Commerce in 2016 | Inc.com

Last year, ecommerce and mobile commerce grew to reach $104.05 billion. eCommerce in 2016 all revolves around Google. Directly or indirectly, this search engine is the center of practically everything that happens online. The fact is all eCommerce companies have to adapt to what they are doing. In …

eCommerce

Take Ecommerce to the Next Level With These 4 Marketing Strategies

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When it comes to ecommerce, the only way for people to find out about your startup is through comprehensive marketing. Without a brick-and-mortar location, there is no foot traffic, no driving by and no signage. People have to be "driven" …

Marketing

4 Marketing Strategies To Take eCommerce To The Next Level

eCommerce is tough. It used to be something revolutionary, but these days it’s something that practically everyone is doing. And that means competition. You need to stand out from the crowd through using a range of tactics, but you also need to do it affordably.<p>This guide is going to introduce you …

Marketing

5 Ecommerce SEO Trends That Have Emerged This Year

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Each year brings a series of changes to the world of SEO in ecommerce. Much has been made about the position of SEO and whether you still should be using Google to boost your website over alternatives like social media. Regardless of …

Marketing
eCommerce

7 Customer Lifecycle Campaign Examples

Customer lifecycle marketing campaigns are the most effective way to address evolving needs through the customer journey. With a segmented user base, …