Nancy Aurand-Humpf

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Social Media Natives: Growing Up with Social Networking

<b>Summary:</b> Social media use has altered how Millennials think about friendships and relationships. This impact stands as a valuable reminder of the …

University Websites: Top 10 Design Guidelines

<b>Summary:</b> Effective university websites can increase conversions, strengthen institutional credibility and brand, improve user satisfaction, and save …

Designing for Young Adults (Ages 18–25)

<b>Summary:</b> User research across 7 countries found that members of the — often misunderstood — Millennial generation exhibit unique behaviors and …

UX Design

Young Adults Appreciate Flat Design More than Their Parents Do

<b>Summary:</b> 18-to-25-year olds rated flat UIs as slightly more attractive than older adults did. That increased aesthetic appeal may not be worth the …

Teenage Web UX: Designing Teen-Targeted Sites

<b>Summary:</b> Teens are (over)confident in their web abilities, but they perform worse than adults. Lower reading levels, impatience, and undeveloped …

Deep Linking is Good Linking

<b>Summary:</b> Links that go directly to a site's interior pages enhance usability because, unlike generic links, they specifically relate to users' goals. …

Non-Profit Organization Websites: Increasing Donations & Volunteering

<b>Summary:</b> Giving money on charity websites is 7% more difficult than spending money on ecommerce sites. Donating physical items is even harder. For …

After the Buy Button in E-Commerce

<b>Summary:</b> The best way for e-commerce sites to increase subsequent orders is to treat customers well after they place their initial order.<p>I recently …

Reduce Bounce Rates: Fight for the Second Click

<b>Summary:</b> Different traffic sources imply different reasons for why visitors might immediately leave your site. Design to keep deep-link followers …

4 Dangerous Navigation Approaches that Can Increase Cognitive Strain

<b>Summary:</b> Some navigation implementations risk pushing users into a state of cognitive strain which lessens the likelihood of them taking desirable …

Daniel Kahneman

Login Walls Stop Users in Their Tracks

<b>Summary:</b> Demanding that users register or log in before they can use an app or see website information has high interaction cost and defies the …

Scarcity Principle in UI Design: Making Users Click RIGHT NOW or Lose Out

<b>Summary:</b> Feeling that there is only one chance can convince people to take action sooner, sometimes without careful consideration of consequences or …

Social Proof in the User Experience

<b>Summary:</b> People are guided by other people’s behavior, so we can represent the actions, beliefs, and advice of the crowd in a design to influence …

UX Design

The 'Liking' Principle in User Interface Design

<b>Summary:</b> People prefer to say “yes” to individuals and organizations they know and like. Same goes for websites and other user interfaces.<p>In his book</i> …

North Carolina

Hierarchy of Trust: The 5 Experiential Levels of Website Commitment

<b>Summary:</b> Sites must meet users' basic trust needs before they demand that visitors enter information or engage with them. The trust pyramid has 5 …

Personal Information

'About Us' Information on Corporate Websites - User Research Findings

<b>Summary:</b> We found a 9% improvement in the usability of About Us information on websites over the past 5 years. But companies and organizations still …

Writing Style for Print vs. Web

<b>Summary:</b> Print is linear, author-driven storytelling. The web is nonlinear, reader-driven, ruthless pursuit of actionable content. Print tends toward …

How Little Do Users Read?

<b>Summary:</b> On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.<p>We've known since our …

UX Design

Passive Voice Is Redeemed For Web Headings

<b>Summary:</b> Active voice is best for most Web content, but using passive voice can let you front-load important keywords in headings, blurbs, and lead …

Blah-Blah Text: Keep, Cut, or Kill?

<b>Summary:</b> Introductory text on Web pages is usually too long, so users skip it. But short intros can increase usability by explaining the remaining …

Write Articles, Not Blog Postings

<b>Summary:</b> To demonstrate world-class expertise, avoid quickly written, shallow postings. Instead, invest your time in thorough, value-added content …

Show Numbers as Numerals When Writing for Online Readers

<b>Summary:</b> It's better to use "23" than "twenty-three" to catch users' eyes when they scan Web pages for facts, according to eyetracking data.<p>We've …

Use Old Words When Writing for Findability

<b>Summary:</b> Familiar words spring to mind when users create their search queries. If your writing favors made-up terms over legacy words, users won't …

F-Shaped Pattern of Reading on the Web: Misunderstood, But Still Relevant (Even on Mobile)

<b>Summary:</b> Eyetracking research shows that people scan webpages and phone screens in various patterns, one of them being the shape of the letter F. …

Education

Lower-Literacy Users: Writing for a Broad Consumer Audience

<b>Summary:</b> Lower-literacy users exhibit very different reading behaviors than higher-literacy users: they plow text rather than scan it, and they miss …

Press Releases and News Items Online: Usability Guidelines

<b>Summary:</b> 21 design guidelines for presenting press releases and news listing on corporate websites. Based on usability studies with journalists.<p>This …

Write for Reuse

<b>Summary:</b> Users often see online content out of context and read it with different goals than you envisioned. While you can't predict all such goals, …

World's Best Headlines

<b>Summary:</b> Precise communication in a handful of words? The editors at BBC News achieve it every day, offering remarkable headline usability.<p>It's hard …

BBC

Twitter Postings: Iterative Design

<b>Summary:</b> We made a timeline message more punchy, credible, and viral through 5 rounds of redesign.<p>A few days ago, I posted the announcement of our …

Writing for Social Media: Usability of Corporate Content

<b>Summary:</b> Users like the simplicity of messages that pass into oblivion over time, but were frequently frustrated by unscannable writing, overly …