NLK

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Heineken subverts expectations

CHICAGO: Heineken beer has shown how subverting expectations can help brands make an impact, with a campaign using electronic dance music (EDM) to …

OOH major influence on mobile behaviour

SAN DIEGO, CA: Out-of-home (OOH) media are particularly effective in reaching smartphone users shortly before they engage in activities such as …

Do You Regret Something That You Published? Here's How to Respond — The Content Strategist

Do You Regret Something That You Published? Here’s How to Respond<p>In the fast-moving media cycle, media companies and brands inevitably either don’t …

Find the marketing 'sweet spot'

SYDNEY: Online marketers have a "sweet spot" when they can increase consumer conversion rates up to seven times new research has shown.<p>That "sweet …

A Dangerous Question: Does Internet Advertising Work at All?

The Internet was supposed to tell us which ads work and which ads don't. But instead it's flooded consumers' brains with reviews, comments, and other digital data that has diluted the power of advertising altogether.<p>Nineteenth-century retailer John Wanamaker is responsible for perhaps the most …