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Gamification as a Content Marketing Tactic - How Brands Are Engaging Consumers

From frequent flyer programs to unlocking badges in Foursquare, gamification is permanently embedded in our cultural DNA. Loyalty programs present …

The Six Different Contextual Types of Rewards in Gamification

Make your Gamified Experience Rewarding<p>Everyone wants rewards, right? But so often, companies failed to use rewards to incentivize their users or …

Gamification Market Expected to Reach $5.5 Billion & Grow at a CAGR of 67.1% by 2018

Dallas, TX -- (SBWIRE) -- 11/08/2013 -- Gamification, despite the great deal of hype and glory, is amongst the most misunderstood catchphrases in the …

The Challenge of Gamification

A strategy that is gaining increasing adoption recently – in training and in many other fields – is gamification. This concept has been broadly …

Using the Story Pyramid to Plan Gamification Elements [video]

Gamification is the use of game-inspired tactics to engage people. If you decide to use gamification to engage people, you need to make some …

What is Gamification?

Perhaps it might be a good idea to firstly explain what “gamification” is not. It does not involve people sitting at their desks in front of a …

How to Measure the ROI of Gamification - Gamification Co

<b>A Guide for Measuring the ROI of Gamification</b><p>Measuring ROI is an elusive task: you have external factors that affect the results; measuring the …

Game Thinking - Differences between Gamification & Games

How to cite<p>Marczewski, A. (2015). Game Thinking. <i>Even Ninja Monkeys Like to Play</i>: Gamification, Game Thinking and Motivational Design (1st ed., pp. …

Adam Penenberg: How Gamification Is Going To Change The Workplace

I recently spoke to Adam Penenberg, who is the author of the new book, <i>Play at Work: How Games Inspire Breakthrough Thinking</i> (Portfolio, 2013). Penenberg is a journalism professor at New York University and the assistant director of the Business & Economic Program and heads the department’s ethics …

Using Game Mechanics to Drive Digital Transformation

Why Gamification Matters Now<p>Over-hyped or duly justified, enterprise gamification - the application of game design techniques to a business setting in order to make tasks more fun and engaging - is garnering attention from business leaders, world over.<p>Enterprise gamification is expected to …

Night Makeup

<i></i><p><i>Eye Makeup Styles</i><p><i></i><p><i>Night Eye Makeup</i><p><b>The makeup</b> for the night is different to makeup for the day, it tends to be more natural, while for a special …

Folk - Impala & Patty Peliculas

13 Tenets Of User Experience

In my career as a user experience professional, part of my purpose has always been to help push our profession forward. And I’ve had the great …

Password Protection

How Do Users Really Hold Mobile Devices?

For years, I’ve been referring to my own research and observations on mobile device use, which indicate that people grasp their mobile phones in many …

Walt Disney: The World’s First UX Designer

I'm a huge fan of the Walt Disney park experience, and my family has traveled to Walt Disney World and Disneyland multiple times. The service we’ve …

My Ten Favourite UX Tools

I love working in the field of UX—the challenge of solving complex problems, the subtle combination of creativity, technology and influencing human …

5 Links to Read Before Using Leftovers

<i>Each week, we’ll be sharing a comprehensive list of links to help you master something new in the kitchen. Culinary greatness, here you come.</i><p><i>Today: How to not dread using up holiday leftovers.</i><p>Today you opened presents, spent time with loved ones, and (hopefully) drank a warm mug of something by a …