Nicola Hardy

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In Beyonce we trust & then on iTunes we buy: End nears for physical media

Advertisement<p>12 Comments<p>Credit: Getty Images<p>Like pretty much everyone else who is a Beyonce fan, I have been fascinated and bamboozled by the …

Facebook Now Has The 2nd Biggest Online Advertising Business [THE BRIEF]

A new report from <b>eMarketer</b> finds that in 2013, Yahoo slipped from the second biggest online ad network to the fourth biggest after being surpassed by No. 2 Facebook and No. 3 Microsoft. Google retains is overwhelming lead at the top with 39.9% of the market, compared with 7.4% for Facebook, which …

Oath

Let’s get started. How can we help?<p>I'm an advertiser<p>I'm a publisher<p>Neither, just browsing<p>What's your goal?<p>Brand awareness<p>Performance and …

Nelson Mandela Memorial Billboard in India Accidentally Features Morgan Freeman

While you hate to laugh at someone who clearly meant well, it's hard not to chuckle a bit at this memorial sign for Nelson Mandela in the southern …

Here's Why Instagram's Demographics Are So Attractive To Brands

Instagram is telling advertisers that early photo ads have generated great results and that one client, Ben & Jerry's Ice Cream, reached 9.8 million people in the U.S. aged 18 to 35 in eight days.<p>Before buying Instagram ads, advertisers need to understand who is on the social network.<p>Over 90% of …

Advertising

This Electronics Company Has Figured Out How To Make Camera Sales Directly On Instagram

To make this happen, Leica has asked customers to register with the Brazilian e-commerce company Arco, which ties customer PayPal accounts to their Instagram handles. Then, customers can make purchases just by typing "comprar," Portugese for "purchase," into the comments of an Instagram photo of a …

11 Vintage Ads That Show How Target Used To Advertise Denim

Target first began selling denim under the private label "Tarval" in 1962, more than 85 years after Levi Strauss introduced the first pair of "waist overalls."<p>Early advertisements for the retailer's denim selection show bell-bottomed jean suits for men, "patchwork" denim for boys, and high-waisted, …