Myoung Jin Park

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Social Media Demographics: The Surprising Identity Of Each Major Social Network

We explained in a recent report why many brands and businesses need platform-focused social media strategies, rather than a diluted strategy that aims to be everywhere at once.<p>In a new report from BI Intelligence, we break down the demographics of each major social media platform to help brands and …

YouTube Announces A New Commenting System, Powered By Google+, With Threaded, Ranked And Private Conversations

YouTube today announced a new commenting system that will be powered by Google+. The system, which is launching on channel discussion tabs this week before rolling out to all videos over the next few weeks and months, will automatically rank comments and feature threaded and private …

Mobile Advertising 2013 Spend and Projections Through 2017

And Grow to $13.1 Billion in 2014<p>Mobile advertising spend will hit $8 billion this year in the United States and by 2017, mobile will eclipse online …

10 Tech Things You Need To Know This Morning

Macy?s eyes image recognition for better user experiences than QR codes - Mobile Commerce Daily

Webinar on Sept. 26: 5 last-minute tips for effective 2013 holiday mobile marketing

While most brands and retailers already have their holiday mobile strategy and tactics in place, marketers need to take one last look at the …

Google exec: Beautiful multiscreen campaigns not so difficult

NEW YORK ? A Google executive at the Mobile Marketing Association?s SM2 conference debunked four myths regarding multiscreen campaigns and explained …

Apple tries to kickstart mobile ad business with iTunes Radio

Apple?s recently launched iTunes Radio is catching the eye of brands such as Macy?s and Pepsi, but based on the manufacturer?s history with mobile …

Verdict On Pakistan YouTube Ban Delayed As Case Is Moved To High Court Full Bench

The year-long saga of the Pakistan government’s YouTube ban has just taken another twist, as a case to unblock the website has been referred to a panel of Lahore High Court justices who will now decide whether the country’s haphazard internet censorship regime is unconstitutional. It’s another …

The State Of Android — How It's Finally Solving Its Fragmentation And Monetization Problems And Conquering The Planet

Google's mobile operating system now runs on 60% of all computing devices in circulation (tablets, smartphones, and PCs combined). That's an amazing feat since it has only been around for six years.<p>In a new report from BI Intelligence, we take stock of Android-land. We look at the significant …

[Case by Case, 전략의 발견 #45.] 70%는 '생계형(bread and butter)' 컨텐츠다. 20%는 "새로움"에 투자한다. 10%는 '새날라가는' 아이디어에 투자한다. 창의적이고 획기적인 광고를 만들기 위한 코카콜라만의 컨텐츠 관리 전략. - 70/20/10의 법칙, <번개와 피뢰침> http://bit.ly/14QqAOY