Mynhardt Van PletsenWhy Your Company Must Plan to 'Do Good' From Day 1verified_publisherInc Magazine - Thomas GoetzYou're right to focus first on getting a business going. But there's no reason 'doing good' can't be part of it. The past few months, I've begun to care about my company's impact on the world. Actually, this is my job. Since my startup was acquired by GoodRx a few years ago, I've run research and …
Mynhardt Van PletsenEqual partnerships deliver more value than ‘master-servant’ client-agency relationshipsthedrum.com - Kim WalkerMuch depends on marketers overcoming hierarchical prejudices and agencies stepping-up as true strategic partners. In the modern western concept of …
Mynhardt Van PletsenTo Nab Clients, Stop Pitching Yourself and Focus on Their Needs Instead. Here's Howverified_publisherInc Magazine - Mandy GilbertNo matter the size of your company, you need to know how to successfully pitch a new client. Use these tips to put the focus on them. Whether you're just starting out or have been in business for decades, there's no better thrill than landing a big client. Every entrepreneur understands the struggle …
Mynhardt Van PletsenThe CEO Who Saved Best Buy From Ruin Says Creating Meaning at Work Was Key to His Successverified_publisherInc Magazine - Peter CohanHelp your employees find meaning while making your company's customers and communities better off. For years, the dominant narrative in tech has been about startups disrupting established companies and large companies' flatfooted responses to the challenge. Yet here's a surprise: While many have …
Mynhardt Van PletsenNew Harvard Research: To Be Successful, Chase Your Purpose, Not Your Passionverified_publisherInc Magazine - Jessica StillmanNew studies show purpose gives you resilience, and that's what will get you ahead. "Follow your passion" is one of the most frequently repeated bits of work advice. It's also one of the most frequently criticized, and for good reason. Experts suggest that, for most of us, hard work makes us …
Mynhardt Van PletsenStop trying to innovate. Instead, become indispensable.verified_publisherVentureBeat - Jason Williamson, Oracle for StartupsPresented by Oracle for Startups “Innovation” is such an exciting concept, it’s a shame the mainstream conversation about it has gotten so boring. My Twitter feed is an endless scroll of promises about the next-best, game-changing technology that’s going to be “über of” whatever industry. The …
