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Nielsen Will Now Measure YouTube TV Viewership on a Local Level

Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement …

Televisions

How GDPR Will Transform Digital Marketing

This month will see the enforcement of a sweeping new set of regulations that could change the face of digital marketing: the European Union’s General Data Protection Regulation, or GDPR. To protect consumers’ privacy and give them greater control over how their data is collected and used, GDPR …

Privacy

8 Steps to Build a Voice Skill That Aligns With Your Brand’s Vision

If you’re a producer, designing a conversational experience for voice may lead you into uncharted territory. While we can’t fully protect you from a …

Advertising Industry

Death of a Biohacker

People who knew Aaron Traywick, the biohacker who died last month at a spa in Washington, D.C., were initially suspicious about the circumstances of his death.<p>David Ishee, a researcher for Mr. Traywick’s company, Ascendance Biomedical, said his first thought upon hearing that Mr. Traywick’s body …

FDA

You’ll never read Facebook’s new data policy, so we did it for you

<i>(in)Secure is a weekly column that dives into the rapidly escalating topic of cybersecurity.</i><p>With privacy-centric European Union legislation set to …

Social Media

How Personalizing Voice Skills Can Give Your Brand a Digital Boost

We’ve heard the hype. We’ve seen the commercials. It’s hard to turn around and not hear the hype around voice skill devices. Whether it’s Amazon’s …

Advertising Industry

Netflix will have a crazy number of original series and movies this year

Do you love Netflix originals? Then we have some good news for you.<p>Netflix will have 1,000 originals on its platform by the end of 2018, says chief content officer Ted Sarandos.<p>The streaming-video service has been ramping up production on its own TV shows and movies since releasing its first …

Entertainment

What Blockchain Could Mean for Marketing

Companies are collecting more data than ever before, and are making significant business decisions based on it. Of the 4 Vs of Big Data (Volume, Velocity, Variety, and Veracity), we have now seen ample evidence of the impact and importance of the first three. A higher “Volume” of data has led to …

Marketing

There’s nowhere your smartphone can’t see with this awesome wireless camera accessory

If love cool new smartphone accessories, prepare to be wowed. The Depstech 1200P Semi-rigid Wireless Borescope Camera is a 16-foot borescope that …

Tech Trends

Don’t Let Bad Creative Ruin Good Data

This is truly the golden age for marketers. The original prophecy of the internet: You can collect (or buy) data about your current and potential …

Marketing

Digital Advertising Revenue Grew 21% and Surpassed TV Ad Spend Last Year

Despite all the worries about ad fraud, ad blocking and other ailments of the internet, the growth of online advertising seems to show no signs of …

Digital Advertising

In 2040, cash and credit cards will be relics of the past

You’ve just got an electric autonomous taxi from the gym to work, picked up a coffee and—in the lift to your office—watched a short advert on the heads-up display projected by your wearable digital assistant, clipped to your collar.<p>In a matter of minutes, four transactions have taken place. And you …

Payment Systems

The New York Times Is Getting a Show on FX Based on Its Podcast, The Daily

At its NewFront presentation last week, New York Times executives spent a lot of time talking about taking their journalism off the page, and …

Advertising Industry

4 Ways NewFronts Made Video Accessible for Business-to-Business Brands

The 11th annual NewFronts wrapped up late last week in New York City, and we learned that video is now everywhere, which should excite marketers …

Marketing

Publishers of Facebook Live Videos Got 3 New Features to Play With

Facebook introduced three new features for publishers creating Facebook Live videos: persistent stream keys, cross-posting and Live Rewind.<p>Facebook …

Facebook Live

Sony A7 III review: A peerless full-frame mirrorless camera

With its latest model, the 24.2-megapixel A7 III, Sony has created a near-perfect all-around camera. It has the best mirrorless autofocus system on the market, sharp, full-frame 4K video, high shooting speeds worthy of a sports camera, and excellent image quality. It's not perfect, but after trying …

Cameras

The best show about adult relationships is a kids' show about lesbian alien gems

<i>Watch This is a Quartzy recommendation series that spotlights unusual or surprising television shows and films to check out. You’ll find all the entries here.</i><p>The show that most often makes me cry isn’t a primetime drama on premium cable or streaming. It’s a kids’ show on Cartoon Network.<p><i>Steven</i> …

Rose Quartz

YouTube has an audience the size of a quarter of the world’s population

YouTube says more than 1.8 billion users log into the streaming platform each month to watch videos. That’d be about a quarter of the estimated 7.6 billion people on the planet last year—if individual people held each account.<p>The figure represents people who registered for and signed into their …

Advertising

Instagram Is Quietly Introducing a Native Payments Option

Instagram appears to be diving further into the social commerce arena with the unannounced launch of a native payments feature that operates under …

Advertising Industry

Democrats to release 3,000 Russia-bought Facebook ads

You're about to get more than a small sample of the Russia-connected Facebook ads purchased during the 2016 presidential election. <i>Wall Street Journal</i> sources have learned that Democrats from the House Intelligence Committee are planning to release 3,000 of the Russia-bought ads as soon as this …

Facebook Ads

Programmers are having a huge debate over whether they should be required to behave respectfully to each other

Last week, a software engineer publicly quit a very popular open-source project, setting off a firestorm of debate within the programming world.<p>Programmers are arguing about whether they should have to agree to a community code of conduct that requires them to behave respectfully.<p>They are also …

Codes of Conduct

YouTube Talked New Shows, Growth and Advertising Options at BrandCast

YouTube told advertisers on Thursday that it now has 1.8 billion logged-in users on its platform, acknowledging both the benefits and risks that come …

Advertising

The Basic Social Media Mistakes Companies Still Make

Over 90% of medium and large businesses have used social media in their marketing for five years or longer. Yet the CMO Survey reveals that nearly half of marketers are unable to show the impact of their social media investments. That’s why, no matter what your social media strategy is, it’s always …

Marketing

Pocket Casts acquired by NPR, other public radio stations, and This American Life

One of the best podcast apps just got bought by some of the biggest podcast producers<p>Pocket Casts, widely considered to be one of the best mobile apps for podcast listening, has been acquired by a collective group that includes NPR, WNYC Studios, WBEZ Chicago, and <i>This American Life</i><i>. “</i>This …

Apps

Conan Will Shift to 30-Minute Format Next Year in Comedian’s New Multi-Platform TBS Deal

Conan O’Brien is scaling back his late-night TBS series, Conan, to a nightly half-hour format next year—but that doesn’t mean comedian is on his way …

Comedy

Facebook’s new data sharing policies, translated so a 13-year-old can understand

Facebook wants to be friends again.<p>In the aftermath of the Cambridge Analytica scandal, the social media behemoth has faced a lot of backlash over its intrusive data collection policies. In an attempt to give users the impression that they have more control over their personal information, the …

Social Media

Here Are All the Facebook Analytics Updates That Were Revealed at F8

Facebook revealed several analytics-related updates at its F8 annual developer conference in San Jose, Calif., this week.<p>The social network …

Analytics

New Study Finds Content Targeting Is the Most Effective Way for Brands to Reach Consumers

Content targeting company Zefr released the results of a study conducted by IPG Mediabrands resource Magna and IPG Media Lab, which looked at whether …

Advertising Industry

What LeBron James's Twitter habits can teach us about successful organizations

Silicon Valley may claim it celebrates failure, but elsewhere, it’s shunned like the plague. In most professions, belonging to a successful organization can accelerate future earnings and advancement. Job applications pour into companies like Goldman Sachs and McKinsey & Co. in part because job …

Social Media

Viacom launches studio dedicated to shows for YouTube and Facebook

Viacom has come a long, long way from the days when online video was seemingly its mortal enemy. The media giant has formally launched Digital Studios, a wing dedicated to (you guessed it) original internet shows. The initial programs in the works are all attached to familiar names like BET, Comedy …

Broad City