Jay

62 Flips | 7 Magazines | 4 Following | 1 Follower | @myinsights | Keep up with Jay on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Jay”

'Are You More Interesting than Average?' in 5 Questions

What makes people interesting? And can it be learned?<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Being an interesting person who commands attention is not easy in this 4G world of advancing technologies and diminishing attention span. And being interesting is good. Interesting …

7 Things Parents Do That Destroy Their Children's Careers

Everyone wants their kids to grow into wildly successful, happy adults. As parents, you can have a major impact on your kids’ ability to achieve that success, but many parental behaviors will actually impede a child’s future career path.<p>Here are seven of the worst things a parent can do to a future …

Self-improvement

Everything is branding: The expanding influence of the CMO

<i>by Alicia Hatch, CMO of Deloitte Digital</i><p>Every marketer knows that customer-centric companies are winning in our digital world. If you’re uncertain by …

We've been using the Gregorian calendar for 434 years. It’s still bizarre.

Today is the 434th anniversary of the introduction of the Gregorian calendar, as a subtle new Google Doodle reminds us.<p>Back in 1582, Pope Gregory XIII decreed that the 10 days following October 4 <i>simply</i> <i>wouldn’t exist.</i> The next day would be ... October 15. Thereafter, a new calendar would come into …

MILO : Going Beyond Grades – Nurturing Resilient Singapore Children Who Never Give Up

[Media Invite]<p>Recently MILO launched a new social campaign to inspire and instill the values of perservance and a #NeverGiveUp attitude among …

The reality of parenting in Sweden will make you rethink how we raise kids

You get 480 days of paid parental leave.<p>Known for having the best parental leave policies in the world, Sweden pays 80% of your salary for 390 of …

Parenting

Q&A: Frito-Lay’s New CMO on Why the Brand Is Making Doritos Out of Cardboard

Over the years, Frito-Lay has tried some pretty wild things to get the public excited about snacks. From spotlighting its potato farmers to dipping …

These Marketers, Content Producers and Entertainers Under 40 Are Shaping the Industry

The 2016 class of Young Influentials features an impressive lineup of mind-blowing talent, all game changers under 40 who've made waves in the worlds …

Infographic: The Marriage of Tech and Entertainment, and How Marketers Can Capitalize

Anyone who lived through the late 1990s knows the marriage of entertainment and technology wasn't always a seamless union—from hours-long Napster …

The fashion ads that changed the world - CNN Style

Written by Olivia Singer, CNN<p>In October 2015, Balmain creative director Olivier Rousteing joined CNN Style as guest editor. He commissioned a series of features on the theme of #diversity, exploring issues around fashion, politics, gender, family, race and culture.<p>"Advertising reflects the mores of …

Lessons in Leadership from The Top-Rising, Most Powerful Brands

Apart from highlighting several brands that have made big gains, our recent report on this year’s most powerful brands made it clear that …

What Brands Can Learn from Online Strategy Gaming

There is no doubt that online strategy gaming has only increased as the years have gone by – both in terms of available titles and the sheer amount …

Good Campaign of the Week: Hornbach “There’s Always A Job to be Done”

Campaign: There’s Always A Job to be Done Agency: Heimat Client: Hornbach European DIY store chain Hornbach lives by the mantra that “there is always …

What Killed the Jingle?

Marketing ditties once had a distinctive, hokey sound, but today’s advertisers have ditched them for standard pop songs.<p>Most Americans can recite their share of jingles. Perhaps they can’t remember their partner’s cell phone number, but they know every digit required to reach Empire carpet. Or …

Advertising

How to Manage a Country Brand: The Ireland Example

Call it place branding, destination branding, or tourism branding. Whatever the variation, the challenges are considerable, and increasing — but when …

How to Get from Brand Insight to Brand Foresight

Today’s rapidly changing consumer environment has turned textbook brand marketing on its head, and what has worked for so many years must now be …

McDonald’s Is Loving Simplicity

In March of 2016, McDonald’s applied to trademark the tagline, “The Simpler the Better,” without revealing what they would simplify and how they …

Applying the 4 Pillars of Brand Equity in Social Media

It is no secret that branding begins in the brain. When we see a brand name or hear a sound identity, our brain releases neurotransmitters such as …

What Leading Brand Thinkers Really Think #02: Agility and Branding

This is the second in our series “What Leading Brand Thinkers Really Think.” Our objective is to dig into the principal perspectives of some of the …

What Leading Brand Thinkers Really Think #01: Simplicity

Welcome to the first in a series of interviews that will try to get beyond the buzzwords and spin of thought leadership and content marketing, and …

Beyond the Hype: What Matters in Brand Identity Design

Let’s face it, design is in right now. Whether the trend was started by Apple, Hipsters, Pinterest, or some other evolutionary force, it’s hard to …

Is It Okay To Ditch Your Kids? Yes, It Is

<i>Like mother like son (Photo courtesy of Mpora.com).</i><p>Any time you have outside of sleep and work should pretty much be spent with your kids, right? Parenting is a time to get your shit together, put away the toys and whittle down the hours you used to spend in your twenties doing stuff that, in your …

wall christmas tree

15 Totally Transformative Furniture Makeovers

We're obsessed with #5.<p>When it comes to furniture DIYs, most ideas are simply surface level. But these pieces didn't just get painted or stained — they got entirely new second lives. Trust us when we say you're about to be inspired to turn your piano into a bar and old tub into a couch.

Interior Design

5 Christmas Cookies That No One Will Guess Are Actually Healthy

'Tis the season to eat cookies, and for many that means family baking parties and cookie exchanges.<p>But what if you're minding your healthy lifestyle and don't want to blow the progress you've accomplished?<p>Watching your waist should NEVER hold you back from doing the things you love most! In fact, …

Dessert