Matt Yeich

168 Flips | 6 Magazines | 1 Like | 8 Following | 4 Followers | @myeich | Keep up with Matt Yeich on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Matt Yeich”

12 B2B Marketing Techniques for Lead Generation

<b>61% of marketers say that generating quality business leads is their biggest challenge</b><b>. This shows that all businesses need to spend a lot of energy</b> …

Marketing

44 Types of Content You Can Use to Promote Your Product, Service, Business, or Self

Are you stuck in a content rut, writing blog posts about the same topics over and over, constantly trying to come up with some kind of unique angle to give your content some color?<p>You're not alone.<p>Coming up with original ideas to feed the ever-increasing content demands of your readers, …

11 creative ways to pump up your content marketing game

<i>This article originally appeared on</i> PR Daily <i>in June of 2017.</i><p>Coming up with fresh, new and exciting ideas for your organization isn’t easy.<p>Jeff Bullas …

Marketing

Forget the Emmy — Take the Pressure Off Your Video Production Process

The sweat begins to pearl on your neck. Your heart is racing and everything is becoming a little blurry. You take a deep breath and move forward in …

Marketing

3 Ways to Immediately Get More ROI From Your Instagram Marketing

Don't just put up a post or an ad and call it a day.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While popularity for social media platforms like Facebook, Twitter and Snapchat has begun to wane, more and more brands have begun shifting ad spend to Instagram.<p>Whether it be …

Marketing

What Is SEO? Understanding The Basics To Avoid Being The Villain

Search engines utilize their own algorithms to determine how to show the most relevant, trustworthy results to consumers who are searching for your services or products every second of the day.<p>In layman’s terms, Google is one giant library of information. Your brand or business’s website is one …

SEO

5 Essential Elements Of Powerful Brand Storytelling

Your brand lives and influences customers as a part of an intrinsic relationship that shapes the social story of the world. That’s why powerful storytelling matters to the success of a brand in a highly competitive market.<p>Adding storytelling to your marketing helps humanize your brand. After all, …

Marketing

How To Turn Your Users Into Advocates

How To Turn Your Users Into AdvocatesHow To Turn Your Users Into AdvocatesNick Babich 2018-06-12T12:15:44+02:00 2018-06-15T23:49:44+00:00(<i>This</i> …

Marketing

9 Tools to Improve Your Content Marketing

Whether you need help researching keywords, scheduling blog posts or analyzing traffic, there's a tool out there to help.

Infographics

5 Proven Ways to Build Your Email List

What’s the secret to a successful email campaign?<p>Great design? Engaging subject lines and email copy? Your offer?<p>It's actually none of these things - …

Marketing

How to Learn About Marketing in Under 20 Minutes a Day

Learning about marketing can seem daunting for an entrepreneur, but it doesn’t have to be. There are only two things you need.You have to regularly …

Marketing

The Secret to Making Facebook Ads Work for Your Business

For those who are having trouble creating a Facebook ad that will generate leads and sales, here are the steps you need to take.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Did you know that the attention of a goldfish is nine seconds? Ours is shorter -- we only have an …

Marketing

4 Advanced Tools to Track and Improve the ROI of Email Marketing

The average ROI on email marketing is impressive with $44 return on every $1 spent, but what if you could improve your ROI even further?<p>Fortunately, …

Marketing

Everything You Ever Wanted to Know About Newsletters (But Were Afraid to Ask)

stux / Pixabay<p>With the new GDPR privacy regulations taking effect not only in the E.U. but for businesses worldwide who might do business with …

Marketing

Infographic: 5 steps for defining your perfect audience

What does your ideal audience member look like?<p>Any level of communication requires an audience, someone on the receiving end. Savvy PR pros know that …

Public Relations

Want to Publish a More Gripping Blog? Try These 3 Power-Writing Tips.

For starters, drop the use of the word 'there' at the beginning of a sentence. Ditto for 'while.'<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Too many blog commentaries and internet pieces sound the same, whether they talk about how to landscape your yard, lose weight, …

Writing

Five key skills of the modern marketer

I wrote about the need for a "modern" way of working here in part one of this series about applying the Econsultancy Modern Marketing Model (M3) to …

Marketing

Integrating 4 Critical Tactics for Digital Marketing Success

<i>Image courtesy of Think Big Engine</i>Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics …

Marketing

How to Use Social Media to Bring In More Customer Reviews

If you think online reviews don't matter, think again.<p>In a world where 85% of consumers trust reviews as much as personal recommendations...<p>... …

Marketing

Email Marketing Is Still The Top Way To Generate Leads

As the general public became familiar with electronic communications, mass postal-mail marketing campaigns gave way to email marketing campaigns. If you have been working in marketing prior to the social media boom, you surely remember when emails were the top marketing platform.<p>Over time, the …

Marketing

How to Create Landing Pages That Convert

It’s happened to every marketer. After spending months crafting the perfect marketing campaign, the traction you were hoping for isn’t there. In a …

Marketing

How communicators can use Facebook’s custom audience tool

Facebook recently removed third-party ad targeting segments, which were built into the Advanced Audience page.<p>Called Partner Categories, these …

Marketing

10 steps to the perfect social media marketing strategy

Having a social media strategy can help you improve your brand’s performance on social media platforms. Although it may sound daunting, putting …

Marketing

The Ultimate Guide to LinkedIn Analytics for B2B Marketers

LinkedIn isn’t the social network it used to be.While the platform was once seen as the next Monster or CareerBuilder, its status as just another job …

Marketing

How to Use Google Analytics for Social Media: A Beginner’s Guide

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media …

Public Relations

How to Retarget on Facebook and Instagram With Dynamic Product Ads

Want to retarget website visitors with ads for products they viewed but didn’t purchase? Wondering how to set up dynamic product ads for Facebook and …

AdWords

How to Build a Massive Instagram Following (Without Buying Them)

While it may have been a seemingly innocent platform for lunchtime selfies and celebrity buzz five years ago, Instagram has exploded as a major hub …

Better Promotional Offers: A 3-Step Guide

Specials, discounts, and promotions are a marketer’s best friend. They are used because they work. They drive people to your products and services …

Marketing

32 Data-Driven Tips to Optimize Mobile Marketing [Infographic]

A shift has occurred over the past few years; digital marketers are beginning to think of mobile optimization first. This focus is valid and is due …

Marketing

Want Links? Here’s How to Create Link-Worthy Content by @annaleacrowe

Here are 11 ideas to help you create content that is useful, engaging, relevant, and link-worthy.The post Want Links? Here’s How to Create …

Marketing