Markus Speidel

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Museum and gallery wayfinding: tips for signage, maps and apps

Wayfinding is something that’s often taken for granted. At its best, you barely notice it, but at its worst, it becomes frustratingly obvious. This is especially true for museums and galleries, where visitor experience and visitor satisfaction ratings are often directly affected by the ability to …

Museums

Are You a New Museum Leader?

Perhaps because I work at a school, September always marks the start of the year. And as this summer draws to a close, I’ve been thinking a lot about …

Would You Pass This 1910 Museum Curator Test?

Becoming an archivist, curator or other museum worker is an increasingly popular career choice, and more specialized programs are popping up around …

Ulysses S. Grant

Racial and Ethnic Diversity in Arts Management: An Exposé and Guide

<b>Part I: Who’s in the Room?</b><br>Are you tired? Rundown? Listless? Do you constantly meet the diversity quota in meetings? Well, if you answered, “yes” to …

How Free Admission Really Affects Museum Attendance (DATA)

<b>Spoiler alert: It doesn’t much…and misunderstanding this engagement tactic may jeopardize industry sustainability.</b>The debate about whether museums …

Museums

Content Marketing = Today's Marketing

British Museum offers virtual reality tour of Bronze Age

The British Museum is running a trial of virtual reality technology with a view to offering it as a permanent tool to explore its collection.<p>Families will be invited to navigate a virtual reality Bronze Age roundhouse and interact with 3D scans of objects.<p>In June, London's Natural History Museum …

Virtual Reality

Meditations on Relevance, Part 2: Content vs. Form

In pop culture-land, relevance is all about now. Who's hot. What's trending. If people on the street are talking about X, the museum should be …

Museums

Meditations on Relevance, Part 1: Overview

"We want our museum to be relevant."<br>I've heard (and said) this many times. But what does it mean for a cultural institution to be relevant? To whom? …

Black Lives Matter

Exhibit Labels: The Story Behind the Second Edition Interview with Beverly Serrell (and FREE Book Giveaway!)

Since 1979, Beverly Serrell has been an exhibit and evaluation consultant with art, history, natural history, and science museums, as well as zoos …