Maciej Wicha

5 Added | 1 Magazine | 5 Likes | 2 Following | @mviszek | Keep up with Maciej Wicha on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Maciej Wicha”

Digital Advertising

How Google’s Chrome plans will impact publishers, ad blockers, and the web

I’ve spent the last two years fighting in the ad-block trenches, so I’ve gotten lots of questions about Google’s recent announcement that new Chrome ad blocking options are on the way and what that means for publishers, ad blocking, and the industry as a whole.<p>Before we get into that, though, let’s …

Digital Advertising

Ad blockers are digging their own graves

Just as summer’s sear leads to winter’s freeze, the unchecked growth of ad blockers (30 percent increase last year) will lead to a comeback in banner ads.<p>The reason comes down to why most people install ad blockers in the first place. It’s not for ideology — an obsession with privacy or an …

As Ad Blocker Use Grows, Publishers Face New Challenges

Advertisers and publishers are under constant pressure to better target, deliver and track their messages to consumers. But many consumers feel …

Digital Advertising

How Accenture's new AI tech combats ad-blocking

Accenture Interactive's R&D unit, based in Sophia Antipolis, France, has created a potential alternative to pre-roll ads.<p>To continue reading this …