George Muthama

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1. Look For Shiny Surfaces

We often think of reflection photography as taking place in landscapes and nature, such as a beautiful lake with mountains reflected on a large …

#dcx: Top 5 social media mistakes that can kill your brand

Long gone are the days when social media were the most underrated element of the marketing funnel. Even old-fashioned B2B companies now acknowledge …

Why marketing and sales needs the art of storytelling

<b>Storytelling caused an increase in productivity of 10% at ROCHE and an increase in employee satisfaction of 20%.</b><p>Marketing and sales are far from dead …

Marketing

Millennials will ditch brands that spam them

The millennial generation might be more willing than older consumers to give away personal information online but marketers must beware what they do …

Marketing
Marketing

Newsletters: Why the Best Marketing Tools Aren't New

In content marketing, we’re so focused on mastering the next big channel or tactic that we sometimes forget about marketing tools that have worked …

6 Reasons You Need to Use Video Marketing | Inc.com

Almost every individual in business probably has the following response in regard to yet another article about video marketing: "We get it! Video is important!" You know that consumers are 64 percent more likely to buy a product after watching a video about it. You know that B2B and B2C marketers …

Marketing

Native Advertising Trends that Scare Publishers

Thanks to Dhawal Mujumdar for sharing his advice and opinions in this post. Dhawal Mujumdar is the co-founder of AdsNative. You can follow him on …

What a top business journalist can teach business leaders about the importance of social

If you know that social media is mission critical yet are still having trouble convincing the executive, take some cues from how business journalist …

Marketing

Customer Experience: The New Currency Of Power

There’s not a CMO or CEO on the planet who strives to deliver bad customer experience.<p>Of course, customers <i>do</i> have bad experiences. And, some firms deliver these negative outcomes with persistent regularity.<p>With the rise of social media, it has become a lot more difficult for a business to mistreat …

Customer Experience

7 Things You Should Learn From The Customer Who Doesn’t Convert

Everyone hates shopping cart abandonment.It’s the boogeyman of Internet marketing, the nemesis of conversion optimizers, and the headache of Internet …

Marketing

Your Referral Marketing Strategy Starts with a Strong Brand

By Lee W. Frederiksen<p>Few people still think that branding is simply a marketing gimmick that comes with clever logos, flashy colors, and great …

Marketing

Developing a Data-Driven Marketing & Sales Strategy With Marketing Automation

Marketing Departments often get a bad reputation for being an expense rather than a resource. In the past, data from marketing campaigns was …

Marketing

Shopify CMO: The secret to modern marketing is data

For the modern marketer, data has shed its foreign language status. Not only has data has crept into the vernacular, but it has cemented itself as …

Five Marketing Lessons From Taylor Swift, Brand Savant

Say what you will about her music, persona, or awards-show grooving... Taylor Swift is a marketing genius. From product launches and rebrands to …

Taylor Swift

100 Things You Are Doing Wrong on Social Media

Director, Content Strategy<p>1. You are tweeting press releases.<p>2. You are not following ANYONE back on Twitter.<p>3. You are not answering questions …

Marketing

Millennials Don’t Care About Ads: How Do We Build A Community Around Them?

In the tech world in 2017, several trends emerged as signals amid the noise, signifying much larger changes to come.<p>As we noted in last year’s More …

Email Marketing Beats Social Media for Small Businesses

Small business owners typically hear advice on making the most of social media for marketing purposes. After all, social media helps you reach large …

Marketing

12 Growth Experts Share Their Best Lead Generation Tips

The world is full of millions or make that even billions, of potential customers for your product and services. But how do you find and reach your …

7 Important PR Lessons Every Content Marketer Needs to Learn

Explore seven PR lessons that content marketers need to understand as owned, earned, and paid media continue to intersect.

Public Relations

8 great podcasts on leadership, brand strategy and marketing

When it comes to deeper engagement via content marketing, publishing podcasts are an incredibly effective way to connect with audiences. From a …

Marketing

OutboundEngine cranks up your email marketing to 11

<i>Have suggestions for products that you’d like to see reviewed by our real estate technology expert? Email Craig Rowe.</i><p><b>The pitch</b><p><b>OutboundEngine</b> is email …

Marketing

Why PR is up and advertising down | Marketing Magazine

<b>Greg Daniel AM</b><b>, national practice leader of KPMG SR7, discusses how social media has changed the way people respond to advertising and PR.</b><p>In 1997, …

Public Relations

The Social Media Revolution: Make Money Or Die

5 Steps To Prepare For The Social Media Revolution<p>“No taxation without representation” was the rallying point that started the protests and …

Should You Stop Trying to 'Know SEO' for Your Business?

There have been multiple announcements that SEO is dead, usually followed by a vociferous response to the contrary.<p>As a marketing strategy the practice has certainly evolved dramatically, to a point where it is barely recognizable from the link farms and keyword stuffing that characterized the …

Marketing

Should Scoot have trained its front line staff on social media etiquette?

Recently Scoot was called out on the fact that its flight from Singapore to Perth was delayed for over 21 hours due to technical issues. Passengers …