Musa Yesil

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A startup founder says these are the 3 questions you should ask yourself before starting a business

Ben Koren, founder and CEO of Frameology, tells Business Insider he had at least 15 ideas for a business before settling on one for a website that prints and frames photos.<p>"Starting a company is extremely risky, so one of the hardest things is figuring out which idea has the greatest chance of …

Small Business

My Predictions for the Next 10 Years

<b>Though it is hard to believe, 10 years ago...</b><p>• The first video was uploaded to YouTube.<p>• Facebook, then 1 year old, dropped the "the" from its old URL "thefacebook.com" after acquiring "facebook.com" for $200K<p>• An early prototype of an autonomous car completed the DARPA Grand Challenge for the …

The No. 1 Secret of Email Marketing

Email marketing isn't a one-shot event. It's a process aimed at creating a conversation that will eventually lead to a meeting with a prospect.<p>Most companies are now doing some form of email marketing. Based upon my experience, though, many of them don't have a clue about how it works.<p>With that in …

Marketing

The 24-Minute Morning Routine That Will Make You an Entrepreneurial Rock Star

Time is one of your most coveted and scarce resources as an entrepreneur, so maximizing pockets of time in your day through a productive routine is crucial.<p>Probably the most important period of your day is when you first wake up. Your morning routine can set you up for massive success the whole …

How To Send Your Best Employees To Your Competitors

The mantra right now in HR circles is Employee Engagement. It’s engagement this, engagement that all day long. Everybody struggles with the topic of engagement. We send out surveys to measure it. We don’t even know what we’re measuring.<p>We ask questions like “How likely are you to look for a new job …

The Workplace

7 Secret Rules for Powerful Sales Emails

How to get a better response rate and better sales opportunities from your email-based selling and marketing.<p>Now that the combination of voice mail and call screening has made cold calling next to impossible, most companies are relying more heavily on email marketing (a.k.a. "selling by email") to …

Obi-Wan Kenobi

Don't Let Venture Capitalists Force You To Convert To A C-Corporation

This all-too-common startup financing mistake can cost founders an astonishing 30% of exit proceeds due to unnecessary double taxation.<p>Founders typically establish their high-growth startups as C-corporations under the assumption that venture capitalists will eventually require them to convert into …

Venture Capital

Managing Your VP Of Sales: If It's Painful, It's Going Well

The most successful tech companies are typically led by their technical, product-oriented founder-CEOs who have very little experience in building a sales organization. Bringing on a sales leader and building a sales organization exercises a completely different muscle for most engineering-heavy …