murli sharma

14 Added | 1 Magazine | 8 Likes | @murlisharma2dpj | Keep up with murli sharma on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “murli sharma”

Size Isn’t Everything: Why More Revenue Often Flows from Smaller Pipelines

One of the abiding urban myths that misinforms sales pipeline management is the idea that salespeople need at least 3* pipeline coverage in order to …

A hard lesson for Seattle startup Outreach: when to turn away customers

It’s really hard to turn down money, Seattle startup founder Manny Medina says. But that’s what his company, Outreach, had to do as it started …

How to profit from data - five steps to increase revenue by personalizing travel

In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog …

Customer Experience

Building to Scale, 'No Experience Required'

This SaaS company realized that recent grads outperformed sales pros with 10 to 15 years' experience. That prompted the company to radically transform its hiring process.<p>Last year, my partner and I raised $3 million to scale JumpCrew, our social marketing and sales outsourcing business. Our first …

Communication Skills
Analytics

CRM: Suffering an identity crisis or a step closer to the Holy Grail?

All is seemingly rosy in the land of CRM. The market continues to be a prosperous one, having increased year on year to become worth $26.3 billion by …

3 Ways Marketing Automation Changed My Life

Many of us can look back to a single moment in our careers and say, “That’s when it all changed.” Maybe it’s when you got that big promotion or when …

What Salesforce Einstein teaches us about enterprise AI

Every business has customers. Every customer needs care. That’s why CRM is so critical to enterprises, but between incomplete data and clunky workflows, sales and marketing operations at most companies are less than optimal.<p>At the same time, companies that aren’t Google or Facebook don’t have the …

Artificial Intelligence
Marketing

Today’s Sellers and the Rise of Account Based Marketing

A Demandbase survey found that “71% of B2B organizations are either using [Account Based Marketing], interested in adopting the strategy or are …

20 Awesome Online Video Marketing Examples Worth Watching

Online marketing is everyone’s favourite topic of discussion today. Sales and marketing teams are learning and experimenting with new online …

3 Ways Sales Is Changing With Artificial Intelligence - Small Business Trends

Technology is the great equalizer. In every industry and in nearly every department, technology is and should be central to performance and …

Artificial Intelligence