Mun Thung

8 Flips | 2 Magazines | 1 Like | 1 Follower | @munthung | Keep up with Mun Thung on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mun Thung”

The Customers Who Are Happy to Pay More for Less

Size is perhaps the most neglected marketing tool. On a search of EBSCO’s Business Source Complete, I counted no less than 1,890 articles published in marketing journals in the past 10 years about price, but only 22 addressing package or service size issues. It seems that marketing managers seldom …

How to Design (and Analyze) a Business Experiment

<i>Jimmy Musto</i><p>The rise of experimental evaluations within organizations — or what economists refer to as field experiments — has the potential to transform organizational decision-making, providing fresh insight into areas ranging from product design to human resources to public policy. Companies that …

You Don’t Need Charisma to Be an Inspiring Leader

Virtually every leader wishes they had the power to inspire people to change. That’s because every leader has experienced times when they have identified a change that had to be made, devised a great strategy for making it happen, but then struggled to get people moving in the new direction.<p>The …

How the Most Powerful People Get Things Done: 4 Tips From a White House Staffer

We all have big decisions to make and deadlines to meet. And sometimes it can feel overwhelming.<p>This got me wondering: How do the most powerful …

15 Research Based Secrets to Bulletproof Willpower

• Need willpower right now? Clench your fists, cross your arms, tense your muscles, and stand up straight. (Improving your posture can improve your …

Work + Home + Community + Self

<i>Take an assessment—produced in partnership with Qualtrics—of your Total Leadership skills, and learn how to strengthen them and about people who exemplify them.</i><p>Overcommitted. Distracted. Stressed out. Stretched too thin. This is how many of us describe ourselves today. I hear it from men and women; …

Three Quick Ways to Improve Your Strategy-Making

The standard strategy processes at most companies share three common characteristics: 1) you wait until the annual strategy review to revisit your strategy; 2) you put together a SWOT analysis as input to the start of the strategy process; and 3) you start the strategy process with a long and …

Small Businesses Need Big Data, Too

If you run a small or medium-size business, chances are you haven’t felt a need to invest in extensive customer data, relying instead on your well-honed intuition to help you hold your own against data-rich, bigger competitors. A lot of small-firm owners and managers feel that way, and in many …