Edmundo Peña

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Will There Still Be Marketing After GDPR?

There will always be marketing. It is possible to have client privacy coexist with powerful digital marketing systems. But the GDPR will …

How to Start a Link Building Campaign - Beginner's Guide to Link Building

This single search gave me lots and lots of great lists to search through. The big advantage of using this technique is that someone else has already …

Social Media

How Facebook Groups Can Help Marketers Thrive

How to derive value in a post-Facebook News Feed world.<p>New changes to Facebook's News Feed have made organic reach practically impossible. It's a clear signal that many marketers need to change their approach once again. While paying for Facebook ads is always an option (one that you should be …

Social Media

How to Create Great Content: A Step-by-Step Guide to Content Marketing That Delivers Real Results

A comprehensive guide to developing the right content marketing strategy and creating content that delivers real results for your business.<p>Content marketing is a great way to get people talking about your products, your services, and your company. Content marketing is also a great way to engage …

Marketing

Agenda de teléfonos como estrategia para relacionarse

<b>Por Iban Campo*</b><p>Se lo explicaba así a un empresario hace un tiempo. “No es lo mismo tener en tu agenda el número del mismísimo presidente de la …

The Real Way to Build a Massive and Engaged Social Following

Anyone can get 5,000 Instagram followers. Here's how to get 150,000.<p>Do you get the feeling that the world of social media is experiencing a big shift? For example, Instagram content has become so repetitive that a styled photo isn't enough to stand-out anymore.<p>It feels like power is flowing back to …

Social Media

What to monitor on social media in 2018

It is almost 2018.<p>That means this is the season of predictions for the next year. What should we expect from social media in 2018?<p>Where are we headed …

#5 Content Marketing Ground Rules for 2018

A thorough analysis into the influence, authority and efficacy of content market makes one thing abundantly evident - the longer the content, the greater its impact<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of …

Marketing

5 Questions You Absolutely Must Answer When You Pitch to Investors

Investors care about your idea and your vision, but they need to know more in order to invest.<p>I've said it before, and I will say it again: an investor presentation is not a presentation about your product, its features and how amazing it is. Yes, investors care about what you do, your big idea, …

Investing

3 Reasons Your Homepage Video Might Be Killing Your Sales

Homepage explainer videos are a great way to boost conversion rates, but if you're doing any of these 3 things, that same video could be hurting you rather than helping.<p>Most modern websites rely on a homepage explainer video to capture their audience and help increase sales. In fact, according to …

lowcost

7 influencer marketing trends that will dominate in 2018

The popularity of influencer marketing shows no signs of slowing down. Interest in the term <i>influencer marketing</i> increased 90x from 2013 to 2016 and it doubled in first nine months of 2017. Reasons for ever-growing popularity of influencer campaigns are numerous ranging from their versatility (this …

10 essential elements of a PR plan

It’s time to plan for 2018.<p>When crafting public relations strategy, it’s wise to develop a long-term outlook, but you should plan to test, measure …

User Psychology: How to Make Your Content Strategy More Effective

We spend every single day making decisions.<p>We like to think these decisions are simply choices—from getting dressed to eating dinner, or even small …

Marketing

50 Stats You Need to Know About Content Marketing

The 50 most important content marketing statistics that will help you prove the value of content and keep you accountable. To see a full list of the sources please click here: http://blog.newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing

Marketing

5 ways PR pros can keep learning

PR pros who are open to new ways of obtaining knowledge can find learning around every corner.<p>Gaining wisdom requires you make the time, have a clear …

5 Image Editing Tools that Make You Look like a Pro

I’m just going to say it: visual marketing is the wave of the future.There’s no denying the power that images have on gaining traffic, shares, and …

7 Steps to Start Your First Content-Marketing Campaign

You've heard about all the amazing benefits of content marketing. You want to jump in. But . . . how? Here's how.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>By now, you've heard about all the amazing benefits of content marketing. You know that with the right strategy, …

Marketing

A Daily Social Media Checklist That Will Double Engagement

We all know that social media success doesn’t happen by accident. It’s planned for.<p>But without a roadmap, it’s tough to know what you’re working …

Why All Brands Should Be Selling on Social (And How to Do It)

Improve brand recognition, build a loyal customer base, and drive more sales with social media.<p>Let's talk data. The average person spends 118 minutes a day on social media sites like Facebook (which boasts more than 1.5 billion active users worldwide), Twitter, Instagram, and Snapchat, while 74% of …

Social Media

How To Start A Content Marketing Campaign With No Money

Content marketing has become one of the most popular digital marketing strategies, with 88 percent of B2B marketers now using it in some form.<p>But it costs significant time and/or money. What if you don’t have those dollars to invest? What if you’re just starting out, or what if you’re already …

Marketing

10 Tools to Make Your Startup Team More Productive

With many open source projects and tools available for startupsThe post 10 Tools to Make Your Startup Team More Productive appeared first on iamwire.

How to Find Your Ideal Customers on Social Media (Part 1)

Sarah Mateljan, Co-Founder and CEO of CourseGenius, shares some key things to consider when you're starting a new social media strategy.<p>It's hard to imagine life without social media - and for some of us, it would be hard to imagine running our businesses without it too. A recent report shows 83% …

Social Media

10 SEO Mistakes To Avoid In 2017

2017 is well underway, which means most of us have already forgotten about our New Year’s resolutions. But when it comes to neglecting our resolutions about SEO, the consequences can be severe. This post will look at 10 SEO mistakes you need to avoid in order to keep your rankings up in 2017 and …

41 Must-Read Books to Boost Your Social Media Skills

Fill your shelves with these books by experts who will take the stage at Social Media Marketing World<p>In just a few short weeks, more than 3,000 top marketers, entrepreneurs, business owners and growth hackers will descend upon San Diego for one of the largest conferences on social media: Social …

Marketing

What do marketers need to know about content marketing?

Creating the right content to engage with customers has become increasingly important. Research by the Content Marketing Institute recently found …

5 Reasons Why You Need to Take Advantage of Influencer Marketing

There is mounting evidence that done correctly, influencers can drive sales far more effectively than traditional advertising.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>https://www.entrepreneur.com/article/290745Influencer marketing is one of the hottest, and effective, …

Marketing

3 Marketing Lessons They Don't Teach You in Business School

Don't count on learning these things with an MBA.<p>Is it worthwhile to get an MBA?<p>Many people seem to think so. Even though an MBA in one of the top business schools in the United States will set you back $128,000 (not including foregone salaries while attending school full-time, which averages …

Leadership

Top social media platforms every marketer should know

Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are …