mukesh makhijani

82 Flips | 11 Magazines | 1 Like | 4 Following | 7 Followers | @mukeshstimulus | Travel Pro | Meeting & Incentive Travel Planner

4 Landmark Books to Guide Your Entrepreneurial Journey

There is no substitute for reading books in the development of your entrepreneurial career.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>One of the best ways to get a head start on your professional endeavors is to learn from the successful individuals that have come before …

Entrepreneurship

The Best Approach to Investing Time in New Social Networks

Choosing which social networks to be active on can be a difficult choice, but a key lesson learned from Beyonce's digital strategy can help inform how your business decides whether to pursue a new social channel or not. Learn the right process of onboarding your business on social media by …

30 Reasons to Start a Business

Are you toying with an idea for a business?<p>A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step.<p>We asked 30 …

13 Pinterest Stats to Maximize your Reach

Small business owners can be some of the most innovative users of social media on the web, and Pinterest is providing new opportunities to do so. As one of the fastest growing websites in history, Pinterest drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined. What does this mean …

This startup can run apps on Amazon’s cloud for 1/10th of the regular price

The engineers at startup ClusterK know a heck of a lot about an often overlooked part of popular cloud provider Amazon Web Services called Spot Instances, where you can name your price for using slices of servers in the Amazon cloud. ClusterK has figured out a way to run complex applications on …

4 Things Steve Jobs Taught Me About Succeeding as an Entrepreneur

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>He’s been deemed “the greatest marketer of all time.” There are countless stories of his outbursts and his stubbornness, but also of his iconic innovation, his inspirational personality (for some) and his revolutionary methods in …

Entrepreneurship

Startup pitch: Tripmule is competitive lead generation for travel agents

Tripmule has positioned itself as a direct lead generation tool for travel agents. Interested travelers land on the site and submit a request for …

Loyalty in travel isn’t dead - it's evolving and it's personal

Loyalty used to be as simple as status. A guest stays with you, he or she gets points and you give them something, maybe a room upgrade or a free …

Top 20 family holidays in Europe this summer

Photograph: PR<p>276<p>http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2015/1/23/1422017639133/659f5b04-cc33-495e-b065-87e945499992-460x276.jpeg<p>460<p>Photograph: PR<p>84<p>http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2015/1/23/1422017639627/659f5b04-cc33-495e-b065-87e945499992-140x84.jpeg<p>140<p>…

Table Tennis

3 Fatal Content-Marketing Mistakes You Need to Avoid

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Content Marketing is in a really good place right now. According to the Content Marketing Institute, 83 percent of B2B and 77 percent of B2C marketers have a content strategy in place. They are learning how to track content ROI …

Marketing

13 Steps to Effective Emails That Don't Suck

7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>This story appears in the January 2015 issue of <i>Entrepreneur</i>. Subscribe »<p>Three things that make an entrepreneur anxious: one, managing cash flow; two, finding the right partners/hiring the right team; and three, pressing the …

Infographics

Beautiful travel images drive engagement, yet crush site performance

A travel shopper landing on the GogoBot home page gets a breathtaking digital experience.<p><b>NB:</b> This is an analysis by <b>Zubin Tavaria,</b> director of …

How to customize ancillaries for enhanced customer satisfaction

Successful customization of ancillaries leads not only to increased revenue but also higher customer satisfaction and improved overall business …

Marketing watch: Digital marketing trends for 2015 [INFOGRAPHIC]

The new year begins well-intentioned on the marketing front. Marketing plans, heavily crafted and finessed late in 2014, begin to be implemented – …

The 10 Types of Franchises to Watch in 2015

18 min read<p>This story appears in the December 2014 issue of <i>Entrepreneur</i>. Subscribe »<p>Every year we gaze into the future and try to pick 10 franchise categories that will make the biggest splash in the coming 12 months. For 2015, we’ve chosen a mix of established categories that are being invigorated …

Startups

The 3 Ways Entrepreneurs Fail at Personal Branding

4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We all know personal branding is critical for entrepreneurs. If someone is going to buy from you, they need to understand who you are, what you stand for and the value you bring. But too many entrepreneurs fall short, either …

Entrepreneurship

How technology will change travel in 2015

Travel takes us all over the world, but its key technology battles are happening in your pocket. Mobile use is booming. During 2014, Skyscanner flight searches from hand-held devices have grown by 152 per cent, according to the company. Mobiles will become ever more important, particularly as …

The Ingredients of a Successful Website

<b>Designing and developing a website</b> demands perseverance of thought and action. From the first look to being user friendly and engaging customers to …

Top 5 Ways SEO & Social Media Can Work Together To Be Insanely Successful by Purna Virji

From SMX East 2013 - In House SEO & Social Media: How To Work Together - Top 5 Ways SEO & Social Media Can Work Together To Be Insanely Successful by Purna Virji #SMX #34D

Landing Pages for Content Marketing [Infographic]

A quick reference to making the most of your content with landing pages. The infographic showcases nine unique tactics for capitalizing on blogs, white papers, infographics and slide decks for lead generation.

Applying some basics to online content [INFOGRAPHIC]

Hot on the heels of an interesting piece last week on what travel companies look for when hiring bloggers and writers comes this neat infographic …

Five major corporate travel trends in Asia Pacific

<b>Trend 2: Opt for low cost carriers</b><p>73% of corporate clients have increased their preference to use low cost carriers. Other parameters in the policy …

Using science to get the most out of Twitter and Facebook

<b>SOCIAL:</b> Many travel brands spend acres of time and resources getting their heads around how to manage and get the most out of their respective social …

Three types of Tweets for travel marketers

Some travel marketers are chatty. Other people are salesy. Some people just talk about themselves too much. Others probably should talk about …

How to ROCK at Instagram, Vine and YouTube

Travis' 3 hour presentation to the Fanshawe College "Trends & Technology in Public Relations" course. This presentation includes a look at the business case for using online video for marketing; 5 viral videos and their lessons for business PR; and setting up Instagram, Vine and YouTube accounts.<p>We …

Creating a Digital Strategy and Activation Playbook

I build digital marketing plans. In my experience I have found that playbooks work best for the client/brand and agency teams. It is a tangible deliverable that begins with insights and ends with an actionable plan to execute on.<p>This is an overview the following:<p>1) POV on digital marketing<p>2) What …

Expedia campaign to make Twitter more interesting

In a bid to push its mobile application and make tweets less dull, Expedia is running a promotion on Twitter.<p>The promotion, part of Expedia’s ‘travel …

Miami Web Design

Business intelligence<p>The term business intelligence (BI) represents the tools and systems that play a key role in the strategic planning process of …

5 Tools to Stop Content Thieves From Robbing Your Site

6 min read<p>This story originally appeared on KISSmetrics<p>If you have a blog, write articles for content websites, or manage an online magazine, chances are you've had, or will have, your content stolen at least once. The stolen content then is reposted on other blogs, article websites, and personal …

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