Muhammad Jawad Mir

9 Added | 3 Magazines | 15 Likes | 21 Following | 10 Followers | @muhammadjaw3l22 | Digital marketer

A Good Digital Strategy Creates a Gravitational Pull

Thanks to social media, businesses need to change how they think about influence. You can control what you say in an ad, sales meeting, or company memo, but when people connect peer-to-peer, you lose direct control over what is said or done. The new challenge is how to have influence from a …

Streaming Media

The World's Most Influential CMOs 2015

Consider it a key success metric for a new era of CMOs.<p>For the fourth consecutive year, Phil Schiller, senior VP-worldwide marketing at Apple, tops a ranking of fellow chief marketers for something he has in spades: influence. That’s according to the latest Forbes/ScribbleLive World’s 50 Most …

Public Relations

Building Relationships in Cultures That Don’t Do Small Talk

Michael has been in Frankfurt for about a week and is really missing his home office in Chicago. Everyone in Germany seems to be so serious at work. No small talk, no conversation about the weekend, no interest in his American background — in fact, no interest really in him at all, it seems.<p>At …

Personal Information

6 Reasons the Video-Game Industry Will Be Disrupted in 2015 | Inc.com

From 2009 to 2012, the U.S. video-game industry grew four times faster than the overall U.S. economy, according to a recently released report from the Entertainment Software Association. Video games are expected to continue to take over our TV, tablet, and smartphone screens (and maybe even a slew …

Virtual Reality

Steve Case: We're at a pivotal point in the Internet's history

Entrepreneur Steve Case, co-founder of AOL, took on a different role at SXSW: history professor and Internet savant.<p>In a keynote speech on Saturday in Austin, Case recalled his early days as an Internet pioneer and gave his predictions for its future.<p>Case -- who now heads up Washington, D.C. based …

Entrepreneurship

Facebook, Google, and the Economics of Time

The two giants of the mobile-ad economy have opposing philosophies on making money from your time. Namely, Google saves time while Facebook soaks it up.<p>In 2011, Hal Varian, the chief economist at Google, wanted to study the millions of hours saved by Google searches. His team took questions like,</i> …

Media Industry

MySpace – what went wrong: ‘The site was a massive spaghetti-ball mess’

Former VP of online marketing Sean Percival on corporate interference, Punch The Monkey, and a failed attempt to buy Spotify: ‘They sure as hell were not selling to us...’<p>In 2015, Sean Percival is a partner at Silicon Valley seed accelerator 500 Startups, but from 2009 to 2011, he was working at …

MySpace

Smartwatch Pushes Apple Into High-End Fashion

Gadget maker is expected to give details on Apple Watch on Monday<p>Apple Inc. is technology’s luxury brand. Now it is crossing into high-end fashion, with a smartwatch that blurs the lines between jewelry and gadgetry.<p>For the Apple Watch, due to be released next month, Apple is adapting its sales …

Smartwatches

7 Ways to Capture Someone’s Attention

Your long-term success depends on winning the attention of others. If your boss doesn’t notice your work, how will you get a promotion? If your team doesn’t listen to you, how can you lead effectively? And if you can’t capture the attention of clients, how does your business or career …

University of Michigan